Women In STEM Ambassador & PHD Launch National Awareness Initiative Future You

Women In STEM Ambassador & PHD Launch National Awareness Initiative Future You
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



The Australian Government’s Women in STEM Ambassador has engaged PHD to develop Future You, a national initiative to raise awareness of careers and study in science, technology, engineering, and mathematics (STEM) among children aged eight to 12 years old and their parents and carers.

The initiative aims to address the challenge of women and girls being underrepresented in STEM education and careers in Australia.

PHD collaborated with the Office of the Women in STEM Ambassador to develop the concept Future You, which takes an evidence-based approach to ensure the initiative resonates with target audiences. The initiative features 12 Future You heroes including a Builder, Gold Miner, Farmer, Nurse, Moon to Mars Mission Director, Ecologist, and Game Designer.

The Future You website provides a resource for primary school-aged children – and their parents and carers – on the topic of STEM, where children can play interactive games and take a STEM job quiz.

“PHD Content have been able to push creative boundaries with the content elements to ensure the program resonates and engages with kids in an innovative and safe online environment. We are so proud of the outcome and it’s been a true partnership between ourselves, the Office of the Women in STEM Ambassador and TotallyAwesome.” said PHD Content and Partnership Manager, Ned Curtis.

Working alongside the leading kids’ digital specialists, TotallyAwesome, the STEM career heroes have been brought to life in an inspirational animated video, ‘Be Everything You Ever Imagined’. The video will also be housed on the Future You website – www.womeninstem.org.au/futureyou.

NSW Senior Sales Manager of TotallyAwesome, Claudia Alvarado added “TotallyAwesome Australia is incredibly proud to play an integral role in the content development and marketing promotion of the Future You, women in STEM national awareness raising initiative. Children are our future and as leaders in engaging with kids online in a safe and compliant manner, we support and encourage kids in the advancement of their future careers in the study of STEM.”

Future You is led by the Women in STEM Ambassador and funded by the Australian Government’s $1.5 million Women in STEM National Awareness Raising Initiative. The account was awarded to PHD earlier this year in a pitch that saw the media agency pitching against creative agencies. The campaign launched on Friday, 30 October 2020.

Credits:

Client: Office of the Women in STEM Ambassador
Media Agency: PHD and PHD Content
Production: Totally Awesome

 

Please login with linkedin to comment

PHD women in stem

Latest News

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off
  • Advertising
  • Media

Verizon Media Academy Ends For 2021 With Youth Charity Pitch-Off

Verizon Media’s talent program has come to an end for the third year, closing with a hybrid pitch-off event for Musicians Making A Difference (MMAD). The Verizon Media Academy class of 2021, made up of 44 emerging leaders from across Australia and New Zealand media, advertising and marketing industry, were given just one hour to […]

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp
  • Advertising
  • Marketing
  • Media

Industry’s Gamers Unite For UnLtd’s Virtual Rocket League Comp

Social purpose organisation UnLtd’s Big Games competition has raised a combined $85,000 for children and young people at risk. Running over five weeks, the competition involved 32 teams from across the advertising, marketing and media industries battling it out virtually for a chance to qualify for the Rocket League final. The tournament culminated in a […]

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’
  • Media

Sam Worthington And Phoebe Tonkin To Star In New Stan Original Film ‘Transfusion’

Stan has announced that the Stan Original Film Transfusion commenced filming in Sydney earlier this week and will premiere on Stan in 2022. Transfusion is a taut, muscular thriller starring Sam Worthington (Avatar) as Ryan Logan, a former Special Forces operative, who is battling to cope with life after the loss of his wife and is thrust […]

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes
  • Advertising
  • Marketing

COVID-19 Saw Stock Imagery Return To Harmful Gender Stereotypes

According to a decade of data collected by iStock, Australian brands turned to imagery depicting outdated gender stereotypes during the pandemic. Tracking the keyword ‘women’, iStock by Getty Images found that in 2020, ANZ brands and businesses reverted to gender stereotypes. Images of mothers home-schooling were used at almost twice the rate of images of […]

by B&T Magazine

B&T Magazine
Maddison Connaughton Ends Time As Editor Of The Saturday Paper
  • Media

Maddison Connaughton Ends Time As Editor Of The Saturday Paper

Schwartz Media is congratulating Maddison Connaughton on her three years as editor of The Saturday Paper. Connaughton has decided to finish up her editorship this month. “It’s been an honour to edit the paper,” Connaughton said. “The Saturday Paper is one of the brightest voices in Australian media and I have been happy to see […]

Teenage boy wearing headphones works at desk in his bedroom
  • Media

New Research Names Olivia Rodrigo And BTS The Most Popular Study Music

Research from EdBbirdie using Spotify data has identified the most popular songs to study to. After analysing thousands of studying and homework playlists on Spotify, American singer Olivia Rodrigo’s ‘drivers license’ came out as top song to study to. It featured on 48 study playlists, while other top songs included ‘Ophelia’ by The Lumineers, ‘Falling’ […]

Happy woman drinking tea and waving to someone while having video call over desktop PC in the evening at home.
  • Marketing
  • Opinion

Building A Successful Remote Marketing Team

Dayna Stewart is the Business Director – Digital Marketing, Media & Creative Services at The Nudge Group. Here, she discusses the challenges that come with building a successful marketing team when working remotely. Before COVID-19 changed the way businesses work, most marketing teams spent their days together in a meeting room collaborating on the next […]

Opinion

by B&T Magazine

B&T Magazine
Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up
  • Media

Australia’s The Kid LAROI Joins Billie Eilish, Dua Lipa, Olivia Rodrigo And More In iHeartRadio Festival Line-Up

The line-up for the 2021 iHeartRadio Music Festival has been announced as the legendary event returns live in Las Vegas in September. This year, the epic two-day lineup for the iHeartRadio Music Festival main stage will feature performances by Billie Eilish, Cheap Trick, Coldplay, Dua Lipa, Florida Georgia Line, Journey, Khalid, Lil Baby, Maroon 5, Nelly, […]

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey
  • Marketing

Shop! ANZ Calls On Industry To Participate In ANZ Shopper And Retail Marketing Industry Survey

Shop! ANZ is calling on shopper and retail marketing professionals from all retail related disciplines to participate in the first ANZ Shopper and Retail Marketing Industry Survey in four years. This important research provides a guide of where the retail marketing industry in Australia and New Zealand has come from and what is anticipated to […]