Women in Media’s Danni Wright: “I Look Around Me And I See A 99 Per Cent White Workforce”
Carat Australia’s head of strategy, Danni Wright, believes we’re on the right path to greater equality—but she’s also firmly aware that assumption and bias are alive and well in ad-land.
During this year’s B&T Women in Media Awards, presented by Are Media, we’ll be recognising exceptional people who have achieved success in their professional arenas, celebrating their invaluable contribution to their industry through leadership, innovation and courage.
Recently, B&T spoke with tactician Danni Wright, the 2019 Women in Media Awards winner for ‘Strategy’, who hit us with a no bull sh*t, absolute fire quote (that we’re stealing) and revealed how a health misdiagnosis gave her an incredible amount of perspective.
B&T: Danni, what is the difference between being ‘brave’ and being ‘courageous’?
For me, being brave is about adopting a resilient mindset in response to a situation, whilst being courageous takes you beyond the reactive and into the proactive—deliberately walking into the unknown in the service of ambitions, values or beliefs.
When in your career have you been bravest and most courageous?
They are huge traits and I’m not sure the things that come to mind are worthy of those badges. I would, however, count myself a member of the camp of optimists. Optimism is more than having blind faith in a positive outcome, it’s about being an active part of securing that outcome.
What I love about our industry is that there is always a platform for those who want to find different and better ways to operate—demanding and rewarding optimism in equal measure.
The last couple of years have really cemented that value for me. If you think something can be done better, throw yourself at being part of the solution, but importantly: “if you are not in the arena also getting your ass kicked, I’m not interested in your feedback”, as Brene Brown aptly puts it!
What is the scariest thing you’ve ever overcome?
About seven years ago I was diagnosed with a muscular wasting disease, the prognosis for which was the gradual diminishment of the muscular function of one side of my body with no cure or treatment beyond the management of pain.
Six months into the diagnosis I undertook a muscle biopsy procedure to understand if I was a genetic carrier of the disease. Long story short, this led to a retraction of the initial diagnosis into one in which the neurologists were 90 per cent certain I didn’t have the disease.
Nothing like a debilitating disease to give you some perspective!
Why should women in Australia’s media, marketing and advertising industries be courageous?
Everyone in our industry should be courageous.
Advertising plays a powerful force in shaping and perpetuating culture and it’s incumbent on all of us to ensure that the work that we are doing is representative of our society and a positive force within it.
Have the women and men of ad-land been courageous enough in our fight for gender equality?
I certainly believe that gender equality has made it into the collective consciousness of our industry. For example, gone are the days of presenting an all-male front in a client meeting (even if thrown together by happy accident!), and no RFP is complete without citing the gender profile of leadership.
And yet as a 34-year-old female (who looks about 25!), I also know firsthand what it’s like to walk into a meeting and not command the immediate authority that a six-foot bearded male with a voice that carries across the room would.
I also know how I feel when I have let a client or colleague know that the ‘he’ with which they have gendered my partner is actually a ‘she’. And I don’t know how it feels, but I look around me and I see a 99 per cent white workforce. So, I know we have work to do.
For the men and women who feel that ‘gender inequality isn’t a thing anymore’ the hope is that this position of privilege comes with an awareness of the inequality that has come before and an alertness to the myriad of other ways that inequality in opportunity is unmistakably present in our industry, and society at large.
Whilst none of us are responsible for being in positions of privilege, which is a relative classification, we are all responsible for the awareness with which we carry it and what we choose to do with it.
And finally, who is the bravest or most courageous person you know and why?
The person that jumps to my mind is Chiquita King, the founder and managing director of the independent creative shop Coffee Cocoa Gunpowder. The courage to start one of the two solo female founded creative agency’s that I know of is one thing, but the grace and radiance with which she carries herself is another entirely.
CK’s leadership style is beautifully feminine, which is both an antidote to the mould as well as a proof point behind the many shapes that leadership can and should take.
Gender equality shouldn’t be a proxy for sameness—but instead about ensuring equality in opportunity so that everyone has the freedom to embrace their own unique identity, be this within or beyond the expectations associated with their gender, race and sexuality.
Don’t be shy, be proud of your achievements and enter B&T’s Women In Media! Submit your entry here.
You can also buy tickets to the event here, which will be held on Wednesday 28 October 2020, at Doltone House (Jones Bay Wharf).
And, if you’d like more information, head to this website.
Other key information
On-time deadline: Friday 21 August 2020 (5pm AEST)
Late entries deadline: Friday 28 August 2020 (5pm AEST)
Shortlist announced: Wednesday 23 September 2020.
Thank you to all of our incredible sponsors for making the event possible!
Please login with linkedin to comment
B&T women in media awards carat australia Danni Wright women in media awardsLatest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.