Driven by its purpose of “financial wellbeing”, ASX-listed neo-lender Wisr wants to engage your “smart part”, making it easier for you to make good decisions regarding your finances.
The new creative positioning, “For your smart part”, is part of the company’s first major campaign, in collaboration with creative agency Bear Meets Eagle On Fire (BMEOF).
The comprehensive project runs across all brand design, product and communication and is built to deliver a clear, simple message around the company’s purpose, according to Wisr’s chief marketing officer, James Goodwin.
“While people like the idea of financial wellness, depending on their very different circumstances it can be a difficult thing for people to get their heads around,” Goodwin said.
“To make it easier, we focus on supporting our customers’ smart decision making and rewarding that good behaviour, which in turn helps Wisr achieve its purpose of helping improve Australians’ financial well-being.
“We’re massively proud of how we’ve built Wisr, but we also knew it was time to realign everything we were doing around a bigger idea, to take that next step.
“Bear and SPEED, our media partner, have challenged and supported us every step of the way along that journey.”
While the new brand identity retains and builds on some previous aspects of the Wisr brand—the Wisr logo and purpose—almost everything else ‘Wisr’ has been rethought and reinvented around “For your smart part”.
This includes an ambitious desktop and mobile experience, co-created by BMEOF and digital experience design company Resn.
The integrated campaign includes work from illustrator Peter Grundy, Swedish-based 3D animation artist Oscar Pettersson and Revolver director Steve Rogers.
Toby Hussey, managing director at BMEOF, said: “It’s not often you find a project and partnership like this.
“What started out as strategic discussions and a campaign, eventually led to a complete re-evaluation of everything ‘brand’ for Wisr. It’s been a dream project for us.”
Micah Walker, founder and chief creative officer at BMEOF, added: “I’m so proud of all the thinking and craft that’s gone into this. Big shout out to all the talented folks and partners who’ve helped make it happen.”
Dan Mercer, creative director at Resn, said: “Working with Bear and Wisr to help the brand come to life on the site, was a fun creative challenge.
“It was a great opportunity to bring a high level of design and polish to the fintech category.”
Check out the new Wisr website here.
Credits for the campaign are as follows:
Creative studio: Bear Meets Eagle On Fire
Site design: Resn
Film production: Revolver
Director: Steve Rogers
Managing director/executive producer: Michael Ritchie
Executive producer: Pip Smart
Producer: Ian Iveson
DOP: Stefan Duscio
Production designer: Steven Jones Evans
Editor: Alexandre de Franceschi
Edit house: The Editors
VFX and post: Fin Design and Effects
Sound house: Rumble Studios
Sound designer: Tone Alston
Sound producer: Michael Gie
Sonic branding: Rumble Studios
Casting: Peta Einberg Casting
2D illustration: Peter Grundy
3D illustration: Oscar Pettersson
OOH transit company Adflow has announced the success of the first phase of its regional expansion program. Adflow’s regional footprint has increased by 60 per cent to now include 65 regional locations. With 9.1 million people living regionally in Australia (growth of 1.1 per cent experienced in the 19/20 Financial year) and most regional centres […]
Freshworks, a leading software company, has started trading on the Nasdaq Global Select Market, marking an important milestone for the company. The company priced its IPO at US$36 per share (AU$49.76), raising about US$1 billion (AU$1.4B), resulting in a total market capitalisation of AU$13.7 billion (US$10B). Freshworks, which was founded in India, has strong roots […]
Black Friday Cyber Monday (BFCM) is the biggest player in the holiday shopping game and Google’s most recent research suggests consumer interest for the peak sales season starts much earlier than retailers may realise. The pandemic has fundamentally changed buyer behaviour over peak sales season, with Google suggesting that global consumer interest in Black Friday […]
Awindependent PR Agency Agent99 has added The Distilled Spirits Council of the US (DISCUS) to its client roster, alongside thought leader and commercial property specialist, Helen Tarrant. DISCUS is a national trade association representing U.S. producers, marketers, and exporters of distilled spirits. The account was won following a competitive pitch earlier this year. DISCUS has […]
Melbourne-based independent creative agency, By All Means, has today released limited edition ‘Locktown’ t-shirts to create a positive, artistic commemoration of their city, while shining a spotlight on the significant impact of lockdown on the mental health of Victorians. After 235 days under strict stay-at-home orders, Melbourne today claims the unenviable crown from Buenos Aires […]
Global marketing agency, Komodo, has announced it will be launching a dedicated TikTok arm to the business in Australia, following a series of key industry hires and new creators signed to their roster. The agency, who partners brands with social influencers across the globe, aims to bring a new dimension to influencer marketing by assisting brands […]
According to Fifth Dimension CEO Lyndall Spooner, whether you like roller coasters or not, we have all been riding ‘Dashed Hopes’ the COVID-19 emotional roller coaster for over 18 months and many of us have turned to online retail therapy to cope. Spooner uses the analogy of an emotional roller coaster to depict consumers’ […]
Underscoring its ongoing commitment to team care and wellbeing, during and beyond the pandemic, Havas Village Australia has introduced be together – a reconnection initiative to enable staff to reconnect with loved ones for longer when domestic and international borders reopen. The initiative, which reflects the Havas core value ‘Better Together’, gives staff from Host/Havas, […]
Global ecommerce and marketplace specialist Pattern has ranked a group of 50 brands selling on Amazon.com.au based on a set of best practice criteria it has developed. Pet brand Zenify topped the ranking in Pattern’s Amazon Australia Benchmarking Report, scoring 82 per cent of the possible marks against a set of criteria designed to measure […]
Fifth Dimension Consulting has announced the expansion of its executive leadership team in response to the organisation’s significant growth over the last 18 months. Lyndall Spooner has moved from the position of managing director to the role of chief executive officer (CEO). As CEO, she will lead Fifth Dimensions’ innovation arm, as well as the […]