Winners Revealed For Australasian Catalogue Awards 2018

Winners Revealed For Australasian Catalogue Awards 2018

The Australasian Catalogue Association (ACA) hosted its 27th annual ACA Awards last Friday night.

The awards highlighted a strong focus on effective marketing with the addition of four new categories: Point of Sale, Customer Insights, Direct Mail and Corporate Social Responsibility.

The event, held at the Melbourne Convention and Exhibition Centre, celebrated catalogue marketing as a strong channel across Australia and New Zealand.

Aussie comedian Dave O’Neil (pictured below) kept the room entertained throughout the 41-category award ceremony.

ACA Awards 2018 [2]

Woolworths, Kmart and Vodafone Hutchison Australia made history by being the first-ever winners in the recently added categories.

Woolies was triumphant in the Corporate Social Responsibility category for its ‘Marrickville Metro’ catalogue. The supermarket giant developed a catalogue to educate consumers on their 20 commitments to ensure corporate responsibility.

Woolies leveraged catalogues and letterbox marketing knowing the medium would enhance the shopping experience and assist in the path to purchase journey.

Kmart took out the Marketing Effectiveness category Customer Insight for conducting qualitative research to better understand how and why its customers interact with catalogues.

From this, Kmart revamped its Living catalogues to help customers better identify the key trends for the season, while creating greater incentives to keep reading.

In particular, the ‘February Inspired Living’ catalogue was a resounding success, achieving a 27 per cent uplift in incremental sales.

Vodafone won the Retailers category for Point of Sale/In-Store Display for the launch of NBN across selected retail stores.

Print achieved success as a part of a multi-channel campaign delivering a 10 per cent increase in connections for Vodafone and an eight per cent increase in conversions from the previous year.

The night was not all awards though, as the major announcement of the evening was that the ACA will merge with APIA and TSA Limited to form The Real Media Collective.

The Real Media Collective logo

‘Real’ media pays homage to the physical nature of print, and ‘real’ connecting with real results, return on investment, engagement and activation.

ACA chief executive Kellie Northwood (pictured below) said: “Tonight is an important night for our industry as we celebrate our united front heading into the next era as The Real Media Collective.

“As The Real Media Collective we will be working with our member partners to deliver research linked to customer insights, experts from around the world to speak at events, education and training, workshops and more for our industry to continue their investment in this valuable and effective channel.

ACA Awards 2018 [1]

Northwood said the was thrilled with the number of attendees at this year’s ACA Awards.

“We are also excited to have launched Point of Sale, Customer Insights and Corporate Social Responsibility as new categories to showcase our efforts to adapt and expand to the ever-growing industry,” she said.

“I’d like to congratulate all the finalists within all categories and thank everyone for a wonderful year of high calibre entries.”

Below is the list of the major winners and finalists from this year’s awards:

Agency of the Year (Sponsored by Fairfax Media)

Winner: BMF

Finalists: Clemenger BBDO, Hardie Grant Media, Kmart in-house team, TBWA\Sydney and Maud

Best Emerging Designer (Sponsored by Sierra Delta, PMP Limited and SBM)

Winners: Britt Lloyd, Priceline Studio

Finalists: James Dulce, Target; Vicky Kijumnuayporn, GP Advertising; Samantha Foster, Silvan

Best Emerging Talent (Sponsored by Shopfully)

Winner: Rhiannon Jansma, BMF

Finalists: Kelvin Mui, BMF, Emma Yerbury, BCF; Angela Vella, Woolworths

Judge’s Choice (Sponsored by DIC)

Winner: Myer – ‘Christmas #2 Augmented Reality’, Clemenger BBDO

Finalists: ALDI – ‘Snow Gear’, BMF: David Jones – ‘Mr. Jones Autumn Winter 2018’, Medium Rare; Woolworths – ‘Marrickville Metro’, M&C Saatchi

Catalogue Retailer of the Year – up to 1.5 million (sponsored by Norske Skog)

Winner: David Jones – ‘AW18 Brand Book Two’, TBWA\Sydney and Maud

Finalists: Malouf Pharmacies – ‘Christmas Gift Book’, PEP Central; Nutrimetrics – ‘Nutrimetics Catalogue 2018’, Nutrimetrics in-house team; Travel Associates – ‘Inspirations – Anniversary Edition’, Travel Associates in-house team

Catalogue Retailer of the Year – up to 3.5 million (sponsored by UPM Kymmene)

Winner: Myer – ‘Adventure Lives Here’, Clemenger BBDO

Finalists: Adairs – ‘Autumn Sale 2018’, Adairs in-house team; Beacon Lighting – ‘Designer Lighting & Fan Collection’, Beacon Lighting in-house team; Domayne – ‘Sight & Sound’, GP Advertising; Harvey Norman – ‘Upgrade & Accomplish Anything With A Modern PC’, GP Advertising

Catalogue Retailer of the Year – over 3.5 million (sponsored by Stora Enso)

Winner: ALDI – ‘Snow Gear 2017’, BMF

Finalists: Big W – ‘Winter Home – There’s No Home Like Yours’, Big W in-house team; Dan Murphy’s – ‘Christmas Buyer’s Guide’, Hardie Grant Media; Kmart – ‘Inspired Living’, Kmart in-house team; Woolworths – ‘Marrickville Metro’, M&C Saatchi

To view the full list of winners and finalists from the 2018 ACA Awards, click here.

Please login with linkedin to comment

aca ACA Awards ACA Awards 2018 apia Australasian Catalogue Association Australasian Catalogue Awards Australasian Catalogue Awards 2018 The Real Media Collective TSA Limited

Latest News

Bangkok Thailand - August 31 2017 Facebook App on iPhone with computer laptop background closeup male hand hold social network on smart device concept.
  • Media
  • Opinion

Young Australians Will Abandon Facebook If It Doesn’t Do More To Combat Hate Speech

In this guest post, founders of The Daily Aus Sam Koslowski and Zara Seidler discuss why in order to stay in the game and keep its user, social media giant Facebook needs to do more to combat hate speech… For young Australians, Facebook is on the decline. Unless the platform better responds to its user’s […]


by B&T Magazine

B&T Magazine
Baskin-Robbins Australia Awarded For Stranger Things Campaign
  • Media

Baskin-Robbins Australia Awarded For Stranger Things Campaign

A brave move has paid dividends for Baskin-Robbins Australia who recently announced they won the award for Best Digital Initiative at last week’s QSR Media Awards. Baskin-Robbins Australia’s Master Licensee, Palm Oasis Ventures took a risk in launching a digital winter campaign targeting a new millennial and Gen Z demographic when it partnered with Netflix to launch season 3 of the streaming giant’s most popular show, the sci-fi horror series, Stranger Things.

TikTok Turns On Trump (Again)
  • Media

TikTok Turns On Trump (Again)

TikTok has turned on Trump once again. As yet, no one brave enough to speculate it's the work of the Chinese government.

SAN FRANCISCO, CA JULY 1, 2018: Entrance to Adobe San Francisco office location in historic Baker and Hamilton warehouse
  • Media

Convert Digital Awarded Adobe’s Magento Gold Status

Leading eCommerce website development agency, Convert Digital, has achieved the coveted Magento Gold Status from Adobe. This accomplishment has been reached following the agency’s continuing work with the Magento 2 platform - platform that is incredibly robust and offers unrivalled flexibility and scalability.

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent
  • Campaigns

Influencers Raise $95k For Starlight Children’s Foundation In Do-Good Campaign Via Born Bred Talent

Influencer marketing agency Born Bred Talent has partnered with the Starlight Children’s Foundation to mobilise their talent roster and support the Stream Raiser campaign, contributing over $95k in donations thanks to virtual fundraising efforts.  With a combined reach of 6.2 million across Instagram, TikTok and Twitch, 9 Australian influencers contributed 76% of the $124k raised […]

UNICEF Set To Launch ClickforCovid Relief Gaming Stream
  • Advertising

UNICEF Set To Launch ClickforCovid Relief Gaming Stream

In 2020, the ‘new wave’ of youth consumers have inspired the world with their activism and fundraising, so eGEN is proud to have partnered with UNICEF, Loserfruit and friends to help gamers fight COVID and help the world’s most vulnerable children. The world’s most famous strawberry will be joined by her Click crew for a […]

Silverbullet Achieves Adobe Audience Manager Specialisation
  • Media

Silverbullet Achieves Adobe Audience Manager Specialisation

Silverbullet Data Services Group (Silverbullet), has become one of only four businesses globally to achieve Adobe Specialisation in EMEA for Adobe Audience Manager. Adobe Specialised Partners are acknowledged as the most skilled technical practitioners throughout the global partner ecosystem. Specialisations are earned after organisations achieve a level of certified expertise in an Adobe solution and […]

Businesswoman hand connecting jigsaw puzzle, Business solutions, success and strategy concept
  • Technology

General Mills Partners With Zyper To Build Virtual Superfan Communities

Food company General Mills has partnered with Zyper, a marketing platform that connects brands with their superfans, to build virtual fan communities for General Mills’ brands. As part of the agreement, General Mills will use Zyper’s software to initially identify the Betty Crocker and Fibre One brands’ top one per cent of fans on social […]

Facebook Pledges $500,000 To Group Admins Across Australia
  • Technology

Facebook Pledges $500,000 To Group Admins Across Australia

Facebook is continuing its Facebook Australia Groups Impact Fund, today announcing $500,000 in funding for the program. The grant was originally designated for bushfire recovery groups, however, has now been extended to local communities across the country who might be facing hardship. Facebook said it is on the lookout for groups that have a positive […]