Winners Revealed For Australasian Catalogue Awards 2018

Winners Revealed For Australasian Catalogue Awards 2018
SHARE
THIS



The Australasian Catalogue Association (ACA) hosted its 27th annual ACA Awards last Friday night.

The awards highlighted a strong focus on effective marketing with the addition of four new categories: Point of Sale, Customer Insights, Direct Mail and Corporate Social Responsibility.

The event, held at the Melbourne Convention and Exhibition Centre, celebrated catalogue marketing as a strong channel across Australia and New Zealand.

Aussie comedian Dave O’Neil (pictured below) kept the room entertained throughout the 41-category award ceremony.

ACA Awards 2018 [2]

Woolworths, Kmart and Vodafone Hutchison Australia made history by being the first-ever winners in the recently added categories.

Woolies was triumphant in the Corporate Social Responsibility category for its ‘Marrickville Metro’ catalogue. The supermarket giant developed a catalogue to educate consumers on their 20 commitments to ensure corporate responsibility.

Woolies leveraged catalogues and letterbox marketing knowing the medium would enhance the shopping experience and assist in the path to purchase journey.

Kmart took out the Marketing Effectiveness category Customer Insight for conducting qualitative research to better understand how and why its customers interact with catalogues.

From this, Kmart revamped its Living catalogues to help customers better identify the key trends for the season, while creating greater incentives to keep reading.

In particular, the ‘February Inspired Living’ catalogue was a resounding success, achieving a 27 per cent uplift in incremental sales.

Vodafone won the Retailers category for Point of Sale/In-Store Display for the launch of NBN across selected retail stores.

Print achieved success as a part of a multi-channel campaign delivering a 10 per cent increase in connections for Vodafone and an eight per cent increase in conversions from the previous year.

The night was not all awards though, as the major announcement of the evening was that the ACA will merge with APIA and TSA Limited to form The Real Media Collective.

The Real Media Collective logo

‘Real’ media pays homage to the physical nature of print, and ‘real’ connecting with real results, return on investment, engagement and activation.

ACA chief executive Kellie Northwood (pictured below) said: “Tonight is an important night for our industry as we celebrate our united front heading into the next era as The Real Media Collective.

“As The Real Media Collective we will be working with our member partners to deliver research linked to customer insights, experts from around the world to speak at events, education and training, workshops and more for our industry to continue their investment in this valuable and effective channel.

ACA Awards 2018 [1]

Northwood said the was thrilled with the number of attendees at this year’s ACA Awards.

“We are also excited to have launched Point of Sale, Customer Insights and Corporate Social Responsibility as new categories to showcase our efforts to adapt and expand to the ever-growing industry,” she said.

“I’d like to congratulate all the finalists within all categories and thank everyone for a wonderful year of high calibre entries.”

Below is the list of the major winners and finalists from this year’s awards:

Agency of the Year (Sponsored by Fairfax Media)

Winner: BMF

Finalists: Clemenger BBDO, Hardie Grant Media, Kmart in-house team, TBWA\Sydney and Maud

Best Emerging Designer (Sponsored by Sierra Delta, PMP Limited and SBM)

Winners: Britt Lloyd, Priceline Studio

Finalists: James Dulce, Target; Vicky Kijumnuayporn, GP Advertising; Samantha Foster, Silvan

Best Emerging Talent (Sponsored by Shopfully)

Winner: Rhiannon Jansma, BMF

Finalists: Kelvin Mui, BMF, Emma Yerbury, BCF; Angela Vella, Woolworths

Judge’s Choice (Sponsored by DIC)

Winner: Myer – ‘Christmas #2 Augmented Reality’, Clemenger BBDO

Finalists: ALDI – ‘Snow Gear’, BMF: David Jones – ‘Mr. Jones Autumn Winter 2018’, Medium Rare; Woolworths – ‘Marrickville Metro’, M&C Saatchi

Catalogue Retailer of the Year – up to 1.5 million (sponsored by Norske Skog)

Winner: David Jones – ‘AW18 Brand Book Two’, TBWA\Sydney and Maud

Finalists: Malouf Pharmacies – ‘Christmas Gift Book’, PEP Central; Nutrimetrics – ‘Nutrimetics Catalogue 2018’, Nutrimetrics in-house team; Travel Associates – ‘Inspirations – Anniversary Edition’, Travel Associates in-house team

Catalogue Retailer of the Year – up to 3.5 million (sponsored by UPM Kymmene)

Winner: Myer – ‘Adventure Lives Here’, Clemenger BBDO

Finalists: Adairs – ‘Autumn Sale 2018’, Adairs in-house team; Beacon Lighting – ‘Designer Lighting & Fan Collection’, Beacon Lighting in-house team; Domayne – ‘Sight & Sound’, GP Advertising; Harvey Norman – ‘Upgrade & Accomplish Anything With A Modern PC’, GP Advertising

Catalogue Retailer of the Year – over 3.5 million (sponsored by Stora Enso)

Winner: ALDI – ‘Snow Gear 2017’, BMF

Finalists: Big W – ‘Winter Home – There’s No Home Like Yours’, Big W in-house team; Dan Murphy’s – ‘Christmas Buyer’s Guide’, Hardie Grant Media; Kmart – ‘Inspired Living’, Kmart in-house team; Woolworths – ‘Marrickville Metro’, M&C Saatchi

To view the full list of winners and finalists from the 2018 ACA Awards, click here.

Please login with linkedin to comment

aca ACA Awards ACA Awards 2018 apia Australasian Catalogue Association Australasian Catalogue Awards Australasian Catalogue Awards 2018 The Real Media Collective TSA Limited

Latest News

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media
  • Advertising
  • Media

Study: New Business Wins Still Resilient, But Creative Finding It Tougher Going Than Media

The holding companies might be losing as much as 23 per cent of their revenue year-on-year, but new business has remained relatively resilient through 2020, the lastest research from R3 has revealed. In the first half of 2020 total new business revenue decreased 10 per cent globally – but creative agencies are having to find […]

by B&T Magazine

B&T Magazine
I’m Not Loving ‘Karens’, For What They Highlight About Our Society
  • Opinion

I’m Not Loving ‘Karens’, For What They Highlight About Our Society

In this guest post, the CEO of PR/comms agency Extollo, Katy Denis, examines the social phenomenon of our time – the entitled ‘Karens’ amongst us & why they can be such a danger… Until last week, I had no idea who or what a “Karen” is. Thanks to (and I use that term very lightly, […]

Opinion

by B&T Magazine

B&T Magazine
The Mint Partners Wins Pernod Ricard, Cemoy & Little National
  • Advertising

The Mint Partners Wins Pernod Ricard, Cemoy & Little National

Independent communications consultancy The Mint Partners has bolstered its integrated client roster and signed a number of premium lifestyle brands to kick start the new financial year. With an array of new products, services, and a focus on insight-led and creative integrated communications, MINT has enjoyed recent success with an expanded portfolio across new categories including fintech, […]

opr Adds DocuSign To Client Roster
  • Media

opr Adds DocuSign To Client Roster

Sure, it might not be a Coke or a Qantas, but opr think this win significant enough to send well-meaning press release.

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham
  • Media

Stan Acquires Heckler Co-Produced Biopic On F1 champion Sir Jack Brabham

A feature length documentary on the extraordinary racing career of Australia’s first Formula 1 champion, Sir Jack Brabham, co-produced by design, animation and visual effects house Heckler, will be available on Stan exclusively from this Friday – 7 August. Directed by Ákos Armont (Aurora Films) in association with Heckler, whose co-founder Will Alexander served as […]

Would TikTok Be Missed?
  • Opinion

Would TikTok Be Missed?

Columnist poses the question - would TikTok be missed? B&T says not as much as vanilla Paddle-Pops or Best Of Red Faces.

Opinion

by B&T Magazine

B&T Magazine
Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series
  • Media

Jamie Whincup And A Host Of Aussie Personalities Star In Club Marine Series

In a first for the Australian insurance market, Club Marine, Australia’s largest provider of boat and pleasure-craft insurance, has released a new series of videos to help explain insurance cover. With a few familiar Aussie personalities to help out, Club Marine is helping its members, as well as the broader boating community, to understand the […]