Tourism Australia, Mater Education and Braveda were among major award winners at the Australian Marketing Institute (AMI) Awards for Marketing Excellence 2018 last night in Sydney.
In its 36th year, the awards celebrated and recognised the industry’s most outstanding achievements of 2018.
Each year, the awards honour campaigns from a diverse range of budgets, strategic approaches and audiences.
Top honours for the Marketing Campaign of the Year went to Mater Education for its campaign on enrolment rates for nurses, while Tourism Australia took home the coveted Marketing Team of the Year award.
Other awards winners included Tourism Australia’s Lisa Ronson, who was named Chief Marketing Officer of the Year.
Nicola Happenstall (Hall & Partners) was awarded the title of Certified Practising Marketing of the Year, while Chrissie Maus (Chapel Street Precinct Association) was recognised as Feature Leader of the Year.
Mark Ritson was presented the Sir Charles McGrath award in recognition of his experience and contribution to the marketing industry over the past 22 years.
AMI chief executive Lee Tonitto said: “Hats off to the 100 judges who have given up their valuable time to assess the innovative, creative and effective campaigns and marketing practice across 227 entries from 88 organisations and in 28 categories. A tough job!”.
View the full list of winners below:
Sir Charles McGarth Award
Mark Ritson, Melbourne Business School
Chief Marketing Officer of the Year
Lisa Ronson, Tourism Australia
Best Marketing Agency of the Year
Braveda
Certified Practising Marketer of the Year
Nicola Hepenstall, Hall & Partners
Marketing Team of the Year
Consumer marketing team, Tourism Australia
Campaign of the Year
‘Practical Course. Exceptional Nurses’, Mater Group
Future Leader of the Year Award
Chrissie Maus, Chapel Street Precinct Association
Brand Revitalisation
‘BANZ Carewear for kids: A baby brand comes of age’, Bubblefish Creative Brand Building
Consumer Acquisition Marketing
‘The C-Suite. Perhaps the toughest nuts to crack’, 3M
Consumer Insights
‘Celebrating the SME Marketing Through Effective Thought Leadership’, EY Sweeney & CGU
Consumer Retention
‘A Global Collaboration Community Fostering Innovation’, Pitney Bowes
Content Marketing
‘Bellamy’s Firsts’, Web Profits & Bellamy’s Organic
Corporate Social Responsibility
‘Find My Hero Australia’, Emergency Services Health
Creativity in Brand, Product or Service
Monaro Mall development, Canberra Centre & QIC
Customer Experience Marketing
‘Revitalising Roadside’, RACT.
Education
‘Practical Course. Exceptional Nurses’, Mater Group
Financial Services Marketing
Westpac Rescue Rashie, Westpac and Saatchi & Saatchi
Innovation in Product/Service
‘A speed campaign accelerated by hyper-relevance’, BCM & Department of Transport and Main Roads
Integrated Marketing Communications
‘Get Set for the Games’, Department of Transport and Main Roads and Clemenger Brisbane
Not for Profit Marketing
‘After Hours Crisis Support Services: Encouraging Help Seeking Behaviours in the Murrumbidgee’, Junto Marketing & Murrumbidgee Primary Health Network
Property Marketing
‘Harmony by AVID Property Group’, AVID Property Group and Martins Brand House
Public Sector Marketing
‘Reducing Fare Evasion on Sydney’s Light Rail Network Through Behavioural Science’, Transdev and Transport for New South Wales
Small Budget Marketing
‘100% occupancy on a shoestring budget’, Braemar Presbyterian Care
Social Marketing and Social Changes
Queensland Health bowel cancer screening campaign, Queensland Health
Social Media and Digital Marketing
‘Visiting Friends and Relatives’, Tourism Western Australia and Cummins & Partners/Big Head Digital
Sponsorship Marketing
Open Colleges’ AFLW sponsorship, Open Colleges
Tourism & Hospitality Marketing
‘Dundee’ Super Bowl campaign, Tourism Australia
