11 October, 2018

Winners Revealed For AMI’s Marketing Excellence Awards 2018

By B&T Magazine

Tourism Australia, Mater Education and Braveda were among major award winners at the Australian Marketing Institute (AMI) Awards for Marketing Excellence 2018 last night in Sydney.

In its 36th year, the awards celebrated and recognised the industry’s most outstanding achievements of 2018.

Each year, the awards honour campaigns from a diverse range of budgets, strategic approaches and audiences.

Top honours for the Marketing Campaign of the Year went to Mater Education for its campaign on enrolment rates for nurses, while Tourism Australia took home the coveted Marketing Team of the Year award.

Other awards winners included Tourism Australia’s Lisa Ronson, who was named Chief Marketing Officer of the Year.

Nicola Happenstall (Hall & Partners) was awarded the title of Certified Practising Marketing of the Year, while Chrissie Maus (Chapel Street Precinct Association) was recognised as Feature Leader of the Year.

Mark Ritson was presented the Sir Charles McGrath award in recognition of his experience and contribution to the marketing industry over the past 22 years.

AMI chief executive Lee Tonitto said: “Hats off to the 100 judges who have given up their valuable time to assess the innovative, creative and effective campaigns and marketing practice across 227 entries from 88 organisations and in 28 categories. A tough job!”.

View the full list of winners below:

Sir Charles McGarth Award

Mark Ritson, Melbourne Business School

Chief Marketing Officer of the Year

Lisa Ronson, Tourism Australia

Best Marketing Agency of the Year

Braveda

Certified Practising Marketer of the Year

Nicola Hepenstall, Hall & Partners

Marketing Team of the Year

Consumer marketing team, Tourism Australia

Campaign of the Year

‘Practical Course. Exceptional Nurses’, Mater Group

Future Leader of the Year Award

Chrissie Maus, Chapel Street Precinct Association

Brand Revitalisation

‘BANZ Carewear for kids: A baby brand comes of age’, Bubblefish Creative Brand Building

Consumer Acquisition Marketing

‘The C-Suite. Perhaps the toughest nuts to crack’, 3M

Consumer Insights

‘Celebrating the SME Marketing Through Effective Thought Leadership’, EY Sweeney & CGU

Consumer Retention

‘A Global Collaboration Community Fostering Innovation’, Pitney Bowes

Content Marketing

‘Bellamy’s Firsts’, Web Profits & Bellamy’s Organic

Corporate Social Responsibility

‘Find My Hero Australia’, Emergency Services Health

Creativity in Brand, Product or Service

Monaro Mall development, Canberra Centre & QIC

Customer Experience Marketing

‘Revitalising Roadside’, RACT.

Education

‘Practical Course. Exceptional Nurses’, Mater Group

Financial Services Marketing

Westpac Rescue Rashie, Westpac and Saatchi & Saatchi

Innovation in Product/Service

‘A speed campaign accelerated by hyper-relevance’, BCM & Department of Transport and Main Roads

Integrated Marketing Communications

‘Get Set for the Games’, Department of Transport and Main Roads and Clemenger Brisbane

Not for Profit Marketing

‘After Hours Crisis Support Services: Encouraging Help Seeking Behaviours in the Murrumbidgee’, Junto Marketing & Murrumbidgee Primary Health Network

Property Marketing

‘Harmony by AVID Property Group’, AVID Property Group and Martins Brand House

Public Sector Marketing

‘Reducing Fare Evasion on Sydney’s Light Rail Network Through Behavioural Science’, Transdev and Transport for New South Wales

Small Budget Marketing

‘100% occupancy on a shoestring budget’, Braemar Presbyterian Care

Social Marketing and Social Changes

Queensland Health bowel cancer screening campaign, Queensland Health

Social Media and Digital Marketing

‘Visiting Friends and Relatives’, Tourism Western Australia and Cummins & Partners/Big Head Digital

Sponsorship Marketing

Open Colleges’ AFLW sponsorship, Open Colleges

Tourism & Hospitality Marketing

‘Dundee’ Super Bowl campaign, Tourism Australia

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AMI AMI Awards AMI Awards 2018 AMI Awards for Marketing Excellence 2018 Australian Marketing Institute