When Will Smith slapped Chris Rock it instantly took over the internet and now brands are using the meme to hock their products, but should they?
It was only a matter of seconds after the slap before the memes came pouring in and to the internet’s credit, some are pretty funny, and naturally, businesses jumped on them creating their own.
Seems harmless right? Maybe not.
One tweet has gone completely viral. It reads, “Dear brands you don’t need to post a Will Smith Meme. It doesn’t fit your brand strategy at all!”
The Tweet has over 1000 likes on Instagram but has found a whole new life on Instagram, basically, everyone is resharing it.
Dear brands,
You don't need to post a Will Smith meme. It doesn't fit your brand strategy at all.
— Dakota Snow #HireDak (@DaksAhoy) March 28, 2022
It’s no longer unusual for brands to assert themselves in cultural events, we basically demand it of them. It’s a way for them to connect with consumers and stay relevant.
Hence, why the bar Score King use the meme here,
View this post on Instagram
Or why a home brewing shop in America used the meme
View this post on Instagram
Obviously, it’s up to the business but should brand’s be using a moment of violence to promote their products or engage with their consumers?
The internet seems divided and the conversation is ongoing but it’s an important one.
