Why A .sydney Or .melbourne Domain Could Pay Dividends For Your Small Business

Men Checking Stock of Pastry in Bakery Shop

In the fight for space on the search engine results page, and in the minds of consumers, a ‘searchable’ domain name is essential to making your small business stand out.

But, with over 280 million web addresses registered worldwide and most four-letter .com combinations taken, finding an available domain name that describes your business can be tough.

Premium .sydney and .melbourne domain names may deliver a big boost to your SEO rankings, improve visibility and memorability, and help you conquer the local market by capturing relevant searches.

What is a premium domain?

A premium domain name is based on internet search popularity. Premium names are generally keywords or generic names that are short, snappy and related directly to your business or site.

They’re easy to remember, great for branding and will help improve your SEO rank organically, getting more traffic to your site without having to invest in search engine marketing (SEM).

With the right premium domain name, your brand can own an entire market online, which makes for great marketing collateral. Imagine the possibilities if you owned a pizza restaurant and secured pizza.sydney or you had a café in Melbourne and your web address was coffee.melbourne!

Why it’s worth it

Premium names come at a higher price than standard names, but the value of search relevance in the eyes of an algorithm is an investment that’s worth the extra cost.

Beyond the increased visibility on the search engine results page, the superior brand recall of a memorable and to-the-point domain name will help your small business succeed by staying at the forefront of your customer’s mind.

There’s greater availability of names on .melbourne and .sydney, so with a local domain, you can claim the name you want, while reaching the users that are most relevant to your business.

For local businesses, these domains are one of the most cost-effective ways to reach target audiences and offers marketers an innovative approach to online engagement.

For Sydneysiders wanting to find out more about a premium .sydney domain name, head here; and for Melburnians interested in a .melbourne domain name, go here.

Featured image source: iStock/Rawpixel

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