whiteGREY Melbourne Unveils Coffee Cup Campaign For Missing Persons

whiteGREY Melbourne Unveils Coffee Cup Campaign For Missing Persons

Twenty of Melbourne’s top cafes will serve takeaway coffees in biodegradable cups featuring the portraits of six missing Australians for MPAN (Missing Persons Advocacy Network) this National Missing Persons Week (5 – 11 August) via whiteGREY Melbourne.

In addition to the hand-held missing persons posters and cafe exposure, the campaign has driven high awareness for MPAN and the issue of the long-term missing, gaining widespread exposure on TV news channels, The Age, Broadsheet and across social platforms.

Created to raise awareness of the 38,000 Australians who go missing each year, “The Unmissable campaign replaces stark, grainy missing persons photos with human reflections and stories”, said MPAN CEO, Loren O’Keeffe.

“A collaboration between families, artists and writers, each heartfelt portrait goes way beyond the vital statistics to create a picture of the person behind them. With this campaign we continue to re-imagine traditional missing person’s posters,” whiteGREY Associate Creative Director, Sally Richmond said.

Emily White, manager of Richmond’s Pillar of Salt Café, said: “MPAN is a tiny charity supporting the families and friends of missing people, many of whom are searching for their loved ones through the worst kind of grief, ambiguous loss. It’s a unique type of trauma I have personal experience with. We need to raise the profile of this issue. What better way to reach Melburnians than through their daily coffee and art?” she said.




Please login with linkedin to comment

whiteGREY

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]