German grocer chain Aldi has denied its local media is out to pitch, despite industry rumours and rumblings that would prove one of the biggest pieces of business for Aussie agencies in 2022.
Considering ALDI’s media budget is reported to be a whopping $50 million annually, here at B&T we’d imagine agencies would be firing up their Google slides – if the rumours were true.
Publicis’ Zenith has held the account since 2017. Back in the day, Zenith snagged the multi million dollar account off Maxus after a competitive review, at the time the account was worth $42 million.
B&T understands the pitch only includes media and not creative that is done by BMF. BMF’s Chrismas spot for ALDI was widely positively received and was the colourful spot of nonsense we all needed after a difficult 2021.
B&T has contacted both ALDI and Zenith for further comment.
