Arguably Australia’s most anticipated Christmas spot – BMF’s work for ALDI – has dropped and it’s probably the colourful spot of nonsense we all need after a difficult 2021.
Called “You can’t overcook Christmas” and set to the classic dance track Darude’s Sandstorm, ALDI is calling on Aussies to push the gravy boat out and get creative with their Christmas prep this year – from decorations to the big-day showstoppers.
Mark Richardson, director of marketing, ALDI Australia, commented: “After yet another lengthy period of disruption to ‘normal’ life, Aussies are getting back out into the real world with gusto. Shoppers are on the lookout for unique products or great deals that can act as an antidote to the dull ‘sameness’ of lockdowns and restrictions. In the lead-up to Christmas, we want to tap into post-lockdown excitement and show what many of us are feeling: this year is the year to go a bit bigger.
“To do this, we’ve created an emotive and upbeat Christmas campaign that is centred on the joy of letting loose. We hope that the ‘You Can’t Overcook Christmas’ call to arms, together with ALDI’s prices and phenomenal range, will energise shoppers to create the best possible Christmas for family and friends this year,” Richardson said.
ALDI worked with key agency partners to bring this year’s Christmas campaign message to market. The integrated campaign, targeting five million grocery buyers, will run across key media channels: TV, Radio, outdoor, digital, social, catalogue and POS.
https://www.youtube.com/watch?v=Y3odEye91Lg
Agency Credits
Creative Agency: BMF
Creative Team: Alex Derwin, David Fraser, Dantie van der Merwe, Leila Cranswick and
Lisa Down
Design Team: Fiona McLeod and Yoon Park
Planning Team: Christina Aventi, Kinga Papp and Josef Wimberger
Account Service: Stephen McArdle, Paul Coles, Aisling Colley, Bryan Bryant-Steeds, Georgia Moulis and Francesca Di Stefano
TV Production: Jenny Lee-Archer and Esta Lau
Creative Traffic Manager: Chris Burchett
Print Production: Basir Salleh, Julie Sorrell and Lauren Swaab
Finished Artists: Adrian Jobse, Romi Carrera, Amanda Perkin and Lindsey Gregory
PR: Lu Borges and Elliott Holohan
Film
Production Company: FINCH
Director: Benji Weinstein
Producer: Claire Thompson
Executive Producer: Loren Bradley
Cinematographer: Lachlan Milne
Editors: Jack Hutchings and Lily Davis
Music: “Sandstorm” performed by Dave Winnel
Music Supervision: Level Two Music
Sound House: Rumble Studios
Sound Designer: Tone Aston
Sound and Music EP: Michael Gie
Composer: Adam Moses
Brand OOH & POS
Production Company: The Kitchen Creative Group
Photographer: Juli Balla
Producer: Zabrina Wong
Retoucher: Adam Hayes
Retail, Content and Social
Production Company: Bantam Productions
Head of Content Creative: Nico Engelbrecht
Content Producer: Holly Whiteley
Photographer: Gavin Johns
Producer: Debra Maloney
Retouchers: Rhiannon Jansma and Jenni Rohwer
Media: Zenith
Client Partner: Ana Bagevski
Head of Strategy and Planning: Sarah Heitkamp
Strategy and Planning Director: Ryan Varley
Account Director: Rachel Lawton
Digital Director: Adam Cartwright
