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B&T > Advertising > “What In Straight Hell!” Burger King Roasted Online For Top/Bottom Pride Month Burger
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“What In Straight Hell!” Burger King Roasted Online For Top/Bottom Pride Month Burger

Mary Madigan
Published on: 8th June 2022 at 11:41 AM
Mary Madigan
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Burger King Austria’s attempt at celebrating Pride Month is facing tons of backlash, with the fast-food company debuting a Top/Bottom burger in the name of Pride.

Burger King Austria took to social media and showed off its “Pride Whopper!” The burger will be for sale until June 20th.

And what makes it so prideful, you ask? Well, it differentiates itself from a classic Whopper burger by being sold with two “two equal buns.” So, the burger either comes with two bottom halves or two top halves, yes, really.

Assumedly this is a play on the slang phrases, “top” and “bottom” used in the LGBTQIA+ community referring to who is the receiver or giver sexually. Yes, Burger King Austria – went there!

The tagline is, “Time to be proud!” I guess, go big or go home! Perhaps it would have been better just to go home in this case.

 

View this post on Instagram

 

A post shared by BURGER KING® Österreich (@burgerkingaustria)

While this campaign is only for Austria, it has gone international because, some people find it a bit offensive.

Burger King has introduced a new "Pride Whopper" where you can order it with two tops or two bottoms of buns.

What a strange advertisement. I'll take my Whopper with a regular bun because ordering fast food doesn't need to be a political statement for me. pic.twitter.com/eE7fiQCTv5

— Brigitte Gabriel (@ACTBrigitte) June 5, 2022

Burger King Austria made a Pride burger that’s either two tops or two bottoms… what in straight hell? pic.twitter.com/bSl3Cyiq9p

— Jarett Wieselman (@JarettSays) June 3, 2022

https://twitter.com/slutty_slot/status/1532810437586206721

you walk into burger king and they say happy pride do you want the top or bottom burger pic.twitter.com/Z6To1U2Vec

— matt (@mattxiv) June 4, 2022

 

Well, you can’t accuse Burger King Austria of playing it safe.

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TAGGED: Burger King
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By Mary Madigan
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Mary Madigan began her career working for ex-Vogue editor and chief Kirstie Clements and has since done everything from PR to tutoring at The University Of Notre Dame. Mary Madigan was a journalist at B&T until 2022.

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