Burger King Austria’s attempt at celebrating Pride Month is facing tons of backlash, with the fast-food company debuting a Top/Bottom burger in the name of Pride.
Burger King Austria took to social media and showed off its “Pride Whopper!” The burger will be for sale until June 20th.
And what makes it so prideful, you ask? Well, it differentiates itself from a classic Whopper burger by being sold with two “two equal buns.” So, the burger either comes with two bottom halves or two top halves, yes, really.
Assumedly this is a play on the slang phrases, “top” and “bottom” used in the LGBTQIA+ community referring to who is the receiver or giver sexually. Yes, Burger King Austria – went there!
The tagline is, “Time to be proud!” I guess, go big or go home! Perhaps it would have been better just to go home in this case.
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While this campaign is only for Austria, it has gone international because, some people find it a bit offensive.
Burger King has introduced a new "Pride Whopper" where you can order it with two tops or two bottoms of buns.
What a strange advertisement. I'll take my Whopper with a regular bun because ordering fast food doesn't need to be a political statement for me. pic.twitter.com/eE7fiQCTv5
— Brigitte Gabriel (@ACTBrigitte) June 5, 2022
Burger King Austria made a Pride burger that’s either two tops or two bottoms… what in straight hell? pic.twitter.com/bSl3Cyiq9p
— Jarett Wieselman (@JarettSays) June 3, 2022
https://twitter.com/slutty_slot/status/1532810437586206721
you walk into burger king and they say happy pride do you want the top or bottom burger pic.twitter.com/Z6To1U2Vec
— matt (@mattxiv) June 4, 2022
Well, you can’t accuse Burger King Austria of playing it safe.