Fabled Businesswoman & Activist Wendy McCarthy Leads Calls For Action At Forbes Women’s Summit
Yesterday marked six months to the day that Forbes magazine launched in Australia.
The visionary behind the expansion of the 105-year-old publication to our shores was first-ever Forbes Australia editor-in-chief, Sarah O’Carroll. And what could be a more fitting way to honour the occasion than the inaugural Forbes Australia Women’s Summit?
1700 attendees plus 30 inspirational speakers were united at the ICC Sydney by one ubiquitous theme of female empowerment: “The Power of Now”.
Hosted by global head of entertainment at TikTok, Felicity McVay, the bill boasted some major names in the industry, including Melanie Silva (MD and VP of Google AUNZ), Christine Holgate (group CEO of Team Global Express) and, of course, notable headliner Miranda Kerr (founder and CEO of KORA Organics).
But in a line-up of formidable “female leaders and barrier-breakers,” as McKay termed it, the heroic legacy of the first speaker stood out as one that paved the way for the legion of “advocates and agitators” that were to follow. That is; Wendy McCarthy.
Wendy McCarthy AO has been a champion of change for women across public, private and community sectors since 1968.
“For every significant reform of policy affecting Australian women over the past 50 years, you will probably find Wendy McCarthy among the advocates and agitators,” said O’Carroll as she welcomed McCarthy to the stage for their “Power of Purpose” fireside chat.
When asked what the day’s theme “The Power of Now” means to her, McCarthy explained to B&T how the urgent and global implications of acting “now” for women’s advocacy is something that gets her out of bed every morning.
“I wake up every day and think about what needs to be done,” said McCarthy. “And I think a lot needs to be done in the way we behave in parliament, and the way we behave in public spaces.”
McCarthy warned the audience that changing our behaviour means little if we don’t change the systems we operate in, a subject that was echoed throughout the summit.
In the “Power of Responsibility” session that followed, Dr. Catriona Wallace (founder or the Responsible Metaverse Alliance) poked fun at the absurdity of the macho military jargon which has been adopted by the corporate world, think “Chief” and “2IC”, and how it innately places us in a masculine-oriented framework.
Similarly, McVay, amongst others, shed light on the male-centric algorithmic biases that are coded into the media platforms we engage with, and learn from, every day, as she introduced the audience to the Correct the Internet movement.
“We’re the most educated women in the world, but we’re not the most participatory in leadership” McCarthy explained as she encouraged the women in the room to “stand up for something bigger than yourself.”
Except, what happens when our efforts of reformation in the office is met with resistance? Well, you can take it from the original change influencer herself, “if people say this can’t be done, always ask ‘why?’. Most of the time there’s no real answer”.
“You know, today is the day I’m going to spend time thinking about what I’m going to say, and that is, ‘The Power of Now,’” McCarthy continued during her discussion with B&T about “now-ness”.
“And then tomorrow, I might spend a whole day thinking about how Australia can internationally start lending support to American women. Because they’re in a shocking place at the moment.”
It is disappointing how little outrage there’s been.
“What’s most disappointing is it’s the things we fought really hard to get,” responded McCarthy, whose fight for women’s health rights continues today, most recently in her leadership of the successful NSW Pro-Choice Alliance campaign in 2019.
“But, you know, with the abortion campaign in 2019, we (the campaign group) all worked together in the 70s. We never stopped checking out how things are going. We were watching Trump, and we could see it coming.
“We started to think about what happens here on the grounds of what happens in America tends to do so here five years later, and we thought, we have to be prepared. And so we reconvened a group that was last active in about the 80s.”
But is this regression into more conservative attitudes a reaction to –
“– Oh, I don’t think so. No. I think that’s just a cop-out.
“I think you just have to keep promoting that idea that abortions are now a health matter. It’s not a Christian matter. That’s massive.”
The power of now.
“The power of now. Just keep going, then when you’re 81 you ‘JUST. KEEP. GOING.’ from the second you get out of bed every day.”
That feels relatable at 27, as well.
Latest News
Enjoy A Hahn Solo… And May The Fourth Be With You
This May the fourth Hahn will celebrate alongside Star Wars fans rewarding their passion via a giant Hahn travelling solo through the sky. It’s the one day of the year when all sci-fi fans rejoice and giggle to themselves and Hahn in partnership with Thinkerbell, UM and Affinity is celebrating with an out of this […]
DMARGE Founder Unveils Creator-Led Social Media Agency Feedstar
New creator-led social media agency Feedstar to be aimed directly at Gen Zs. Well, they'd hardly want print, would they?
TV Ratings (02/05/2024): A total of 1,753,000 Aussies Witness Port Adelaide’s Defeat
Seven's AFL numbers almost double that of the NRL last night. The NRL still easily winning for ruptured ACLs.
Hotglue Cashes In With La Trobe Financial Digital Media Account
Hotglue staffers learning their cashflows from their collaterals today after nabbing La Trobe Financial's digital media.
M&C Saatchi’s Sydney Creative Lead Exits
B&T's stopping short of calling it a revolving door at M&C at the present, but there's definitely heat on the hinges.
Taylor Swift’s Music Re-Enters TikTok As Universal Pens Landmark Deal
Yes, B&T may have spent 152 hours failing to get Taylor Swift tickets, but, as you'll read here, it's all behind us now.
HAVAS Red launches inaugural Influencer White Paper
Havas Red has debuted its first influencer white paper. Unless you print it out in colour, of course.
Two Sides Global Campaign Reports Increasing Greenwashing As Organisations Focus On Sustainability
New report confirms greenwashing's on the rise. Apparently Mars' 'work, rest & play' claims also under investigation.
Aruga Launches New HQ & Changed Ownership Structure
PR agency Aruga proves Brisbane is 'so hot right now'. So hot in fact, Adelaide's had to go on anti-anxiety meds.
Delicious & American Express Partner To Launch Month Out 2024 In Sydney
Cost of living got you eating noodles prepared in the two-minute style? Why not live vicariously through this.
Aussie Ad Market Continues Decline In March
The belt-tightening in adland shows signs of a turnaround soon. Bar the belt-loosening at the all-you-can-eat buffet.
VMA Focuses On Skills And Training For Members
If there was a post-COVID hangover (bar the anti-vax ranters) it was the rise in skills shortages. Here's another one.
Nearly 90% Of Consumers Want Transparency About AI Images, Finds Getty Images Report
Study finds consumers want transparency around AI images. Couldn't care less about photoshopped magazine covers.
The National Breast Cancer Foundation Partners With VML To Boost Funds
Anyone else feel we've exhausted the office morning tea for cancer? B&T proposes the office moonshine still instead.
Perry ‘Pez’ Lazaris Named New National Hit Network Announcer
Why is it mandatory for the media to only publish the nicknames of people in radio & underworld crime figures?
Before Adland: Garry Dawson’s Journey From Teacher To Marketer
Here, the Hopeful Monsters marketer talks his shift from the classroom to the room wherever marketers congregate.
Scott Cam Urges Tradies To Prioritise Sun Protection
The Block host promoting sun protection to tradies. Also, don't try getting into the RSL after 6pm wearing high viz.
PubMatic Study: Advertising On Retail Media Is 50% More Effective Than Social Media
New study finds retail media 50% more effective than social. B&T says two-for-one Tim Tams trumps the lot.
From MOWING to life GROWING: Jim Penman launches ‘Life Coaching’ services
Can't decide on getting the hedges trimmed or finding a deeper meaning to life? You're in luck with this new venture.
Budweiser Brazil Turns Songs That Name Drop The Iconic Brand Into Spotify Ads
It's strange that Budweiser never found a market among beer-swilling Aussies. Then again, neither did the fluffy duck.
Effie Worldwide Strengthens Board With 6 New Members
B&T hopes everyone's wearing their Maseur sandals at the Effies, as it's standing room only at the next board meeting.
Special Enlist A Penguin Named Nigel In Latest Energy Campaign For Contact
Special unveils Nigel the penguin in work for energy provider Contact. Apparently Percy the peacock was booked.
Anya Taylor-Joy, Chris Hemsworth & George Miller Ignite Sydney For Epic Mad Max Launch
The Mad Max film franchise is Australia's cinematic gift to the world. That & Chris Hemsworth's near perfect cheekbones.
IAS Launches First-To-Market Integration With Roblox To Provide 3D Immersive Measurement
Always thought you could do with better 3D immersive measurement? Happy days are ahead here.
Fast And Furious: Top Gear Australia Launch Thrilled Motorheads, Car Entusiasts And Guests
B&T is still no closer to knowing who the new Stig is, except that she is a woman and a ridiculously fast.
TV Ratings (02/05/2024): Seven’s The 1% Club Wins The Night
The 1% club did not live up to its name when it comes to TV ratings last night.
TRA Welcomes Raft Of New Hires; Bolstering Expertise Across Markets
Insights and research agency TRA announces slew of new hires. Still no news on the return of marble wash denim, however.
CX Lavender Hires Boston Consulting Group’s Kim Verbrugghe as Chief Strategy Officer
CX Lavender announces new strategy hire and channels 'acoustic folk act at local RSL' for the publicity pic.
Opinion: Community standards, will they be the death of us?
This columnist is talking community standards. Sadly not those people who put dogs in trolleys in supermarkets.
Tegel gets heads bobbing with new free-range chicken platform
Sure, there's a lot of moral considerations when buying a chook. Yet, not as baffling as buying eggs or canned tuna.
Study: 66% of Aussie men believe masculinity is under attack
Two-thirds of Aussie blokes say masculinity's under attack. That said, sales of Solo lemon drink appear robust.
‘Equal Writes’: Canyon reveals new campaign and refreshed brand for women and non-binary writers
As this brand redesign again proves, nothing beats black on white. Well, white on black in this instance.
Icon Agency bolsters consumer and integrated offer with major hires
Icon Agency unveils new recruits. As press photo confirms office moustache competition now a lay-down misère.
Clemenger launches agricultural graduate program
Has Farmer Wants A Wife triggered an interest in dagging & hay balers? This grads program may resonate.
Levi’s Appoint UM As Global Media Agency For $217m Account
Levi's are the jeans for rockstars, models & the cool kids. Although that's not stopped dads from ruining their image.
QMS Nabs Sean Rigby From oOh!media
Things set to get spicy at the next Outdoor Media Association dinner and dance as a rival gets poached.