The VOZ ratings for week 36 (29th August to 4th September) are in, and they show big movements for the prime time entertainment shows, and for Bluey.
Looking at total people, The Voice and The Block dominated the rating. A Sunday episode of The Voice was top, with a weekly combined linear TV and national BVOD audience of 2,163,000. Nationally, it had a linear TV viewership of 1,921,000, and a national BVOD viewership of 242,000.
This means that linear TV accounted for 89 per cent of the viewers, while BVOD contributed 11 per cent over the week.
The second highest show was Seven News Sunday with 2,066,000 viewers. However, the audience proportions were skewed far more heavily towards linear TV, with a contribution of 98 per cent. Only two per cent of the audience watched on BVOD. Accordingly, the linear TV national audience was 1,031,000 while the national BVOD audience was 35,000.
In third was a Monday night episode of The Voice, which had 1,981,000 total national viewers over the week: 1, 747,000 on linear TV and 233,000 on BVOD. Similarly to the Sunday night episode, it had 88 per cent linear TV viewers and 12 per cent BVOD viewers.
The program with the highest contribution of BVOD viewers was the ABC’s Bluey, which came sixth overall for total viewership at 1,712,000. For Bluey, 68 per cent of viewers were on BVOD, while 32 per cent were on linear TV.
In numbers, that’s a total BVOD audience of 1,169,000, as compared to a total linear TV audience of 543,000.
Looking to the 25-54 demographic, The Block was a clear winner.
A Wednesday night episode topped the leaderboard with a total audience of 876,000. On linear TV, it had a national weekly viewership of 739,000 within 25-54 year olds, and a national BVOD audience of 137,000. That’s a ratio of 84 per cent linear TV viewers and 16 per cent BVOD.
Tuesday’s episode was second with 841,000 total viewers, 712,000 on linear and 129,000 on BVOD, putting it at a similar ration of 85 per cent linear to 15 per cent BVOD.
Third was that same Sunday episode of The Voice which topped total people, scoring 805,000 total viewers among the 25-54s. The national linear audience was 663,000, the national BVOD audience was 142,000 and the contribution was 82 per cent linear and 18 per cent BVOD.
Much like the total TV rankings, Bluey had the highest proportion of BVOD to linear TV contribution, at 69 per cent to 31 per cent. It’s total audience for this demographic was 492, 000: with 153,000 linear TV viewers and 339,000 BVOD viewers.
