Webjet Group has appointed former Wesfarmers OneDigital managing director and media executive Nicole Sheffield as its new managing director and CEO.
Sheffield, who takes up the role next week (20 July), follows the resignation of former CEO Katrina Barry in May, with Layton Shannos serving as acting CEO while the ASX-listed travel company conducted a search for a permanent successor.
Sheffield brings more than 25 years of experience spanning digital transformation, commercial growth and customer strategy across some of Australia’s biggest consumer brands.
Most recently, she led Wesfarmers OneDigital, overseeing the group’s enterprise data and digital strategy, including the OnePass membership program, Catch marketplace and shared data platform.
Prior to that, she held senior leadership positions at Australia Post, News Corp Australia (where she rose to chief digital officer), Seven West Media and TIAS, the former joint venture between Qantas, Air New Zealand and Ansett Australia.
Webjet interim chair Dr Gary Weiss said Sheffield’s appointment followed a comprehensive search process.
“Nicole will lead the execution of the Company’s strategy, with a focus on sustainable growth, driving operational excellence and innovation and delivering long-term value,” Weiss said.
“Nicole brings deep commercial, digital, and customer leadership experience, together with proven expertise in building and scaling digital platforms, consumer marketplaces, and data-driven businesses.”
He said her experience leading large-scale transformation positioned her well to build on the company’s foundations and guide Webjet through its next phase of growth.
Commenting on her appointment, Sheffield said she was excited to lead one of Australia’s best-known travel brands.
“Webjet has built one of Australia’s most trusted and recognised travel brands and has a strong platform for future growth,” she said.
“Together, we have an opportunity to make travel planning simpler, more personalised and more rewarding for customers, while delivering sustainable long-term value for our partners and shareholders.”
The company also thanked acting CEO Layton Shannos for leading the business during the transition period.
