B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • AI
  • Anthony Albanese
  • WPP
  • NRL
  • Thinkerbell
  • EssenceMediaCom
  • Channel 10
  • State of Origin
  • Cairns Hatchlings
  • Spotlight on Sponsors
  • News Corp
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: “Wearable Tech Will Be The Game Changer For Marketers & Advertisers”
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > “Wearable Tech Will Be The Game Changer For Marketers & Advertisers”
FeaturedMarketingMedia

“Wearable Tech Will Be The Game Changer For Marketers & Advertisers”

John Bastick
Published on: 21st August 2015 at 6:00 AM
John Bastick
Share
3 Min Read
SHARE

It may not have caught the consumers’ imagination just yet (and if you think of the likes of Google Glasses and the Apple Watch some may say it’s been an abject failure); however, Russ Taufa from customer experience tech company SDL says wearable tech is Adland’s next big great adventure.

Taufa (pictured below), SDL’s global insights and analytics director, tells B&T that tech you wear’s arguably not yet caught the imagination of the mainstream; however, it’s huge amongst the early adopters and it’s only a matter of time before it becomes as ubiquitous as the smartphone.

3e66808

It’ll take a few more years to happen, but when it does – and when it miniaturises – it’ll be the “game changer” for advertisers and marketers, Taufa said.

“Coupled with projections of wearable sales potentially reaching over 130 million units by 2018, the widespread reach and immediate access could be a game changer,” he said. “And of course with wearable technology comes more personal customer data to better deliver greater context, relevance, and customisation to the end user.”

And that “game changer” will be “version 2.0” of wearable tech, whatever shape or form that may take.

A-Brief-Overview-On-What-Google-Glass-Is1

“We (SDL) analysed hundreds of thousands of conversations across thousands of social media sites around the world and our research showed 27 per cent of consumers talk about waiting for the next version. Consumers want bang for their buck and a new product that is fully developed and optimised to serve their needs,” he said.

“Today, wearables can be easily spotted, however in the future they will become almost invisible. Moore’s Law shows that as computing power gets smaller and smaller, we can create smaller and more powerful wearable devices. This means any item such as a shirt or a sock can become a ‘wearable’, expanding into conductive fabrics and even jewellery. Companies like Hexoskin are already making smart clothing that can measure body vitals.”

And, Taufa adds, where smartphones and social media has allayed people’s privacy concerns around this sort of technology, it should make things easier again for the new era of wearable tech.

Fitness, thus far, has been wearable tech’s greatest area of success and Taufa said it will gradually filter out to more industries such as retail, manufacturing, medicine, agriculture and more.

“Wearables are likely to revolutionise healthcare and the ways we address chronic illnesses and preventative medicine.  For example Google has announced it’s developing a contact lens with microscopic sensors that can monitor the blood sugar levels of someone with diabetes, using the tears as a fluid source,” he concluded.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: ADAD, Advertising Standards Bureau, Brad and Angelina Wedding
Share
By John Bastick
Follow:
John Bastick has edited B&T since 2015, making him one of the title's longest serving editors. In that time he has overseen B&T's rise to fame and fortune. He is one of Australia's foremost authorities on all things advertising, marketing and media. Prior to editing B&T, John built a scintillating career as a pioneer in the highly successful Men's Magazine category.

Latest News

ID Collective Opens Business With Blunt By Adding The Umbrella Brand To Its Agency Portfolio
16/06/2025
Criteo Reveals ‘For The Love Of Commerce’, “To Shape & Improve The AI-Driven Commerce Experience”
16/06/2025
Inside Selena Gomez’s Purpose-Driven Beauty Empire: Rare Beauty CPO Goes Beyond Gloss At Vogue Codes
16/06/2025
TBWA Investigates Child-Free Pet Parents Trend
16/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?