We Are Social Announces Key Hires Across Strategy And Creative

We Are Social Announces Key Hires Across Strategy And Creative
SHARE
THIS



Socially-led creative agency We Are Social has appointed Caitlin Hislop to the role of head of strategy and Sarah Macrae to editorial director.

They join the 55-strong Sydney team as the company continues to bolster its strategic and creative capability in support of a growing client base.

Head of strategy, Caitlin Hislop (main photo, on the right) joins from Tribal DDB, where she worked with key agency clients including Kmart, Westpac and Volkswagen and helped to shepherd a period of strong growth for the agency. 

Previously, Hislop was group strategy director at Mindshare, where she led strategic thinking for IAG, IKEA and HSBC. She has a special interest in using creativity to change behaviour and this passion for transformational work has led to her being recognised as one of Media Week’s 30 Under 30 as well as earning shortlists at the Performance Marketing Awards and B&T’s 30 Under 30. 

Hislop will lead a team of 6 strategists, research and paid media specialists, working with We Are Social’s clients to deliver on their vision of ideas worth talking about. As part of the leadership team, she will also contribute to shaping the future of the business.

Macrae (main photo, on the left)was appointed to the editorial director role after five years at Are Media (previously Bauer Media), where she was head of commercial content, working with brands such as CommBank, Dyson, Diageo and Google on digitally-led content solutions.

She also directed the digital output for the publishing company’s purpose-driven content campaigns on financial literacy, gender parity and coercive control, which collectively earned four awards, including Australian Marketing Institute’s Best Change Social Marketing.

Previously, Macrae was a beauty editor in the UK and Australia, working on titles including Cosmopolitan, Woman, OK! Magazine and POPSUGAR. 

Macrae will direct the editorial team, consisting of 10 culturally-connected content editors and social media managers, constantly ideating and creating planned and reactive branded content and establishing effective creative partnerships with influencers.

Hislop, said:“I’m thrilled to join the agency, having watched the formation of their leadership team with jealousy from afar. Suzie has an unbelievable reputation for developing talent and our client roster is impeccable so I can’t wait to get stuck in.

“I’ve always had a passion for understanding how and why people make decisions and that is at the heart of what the agency does. After all, social isn’t about platforms, it’s about people.”

Macrae, editorial director at We Are Social, said: “The appetite for branded editorial continues to grow at pace. I’m so excited to join We Are Social and lead a team of editors and experts that are as immersed in the culture as they are in the platforms.

“The work they’ve created in recent years has been best-in-class and I look forward to building on that to ensure our clients are always at the forefront of cultural conversations.”

Suzie Shaw, managing director at We Are Social, said: “We’ve enjoyed strong growth this year, which has seen us bring in some exceptional new talent, like Caitlin and Sarah. Their skills and experience are outstanding, and are already helping us go from strength to strength.”

In 2021, the We Are Social team has expanded with new hires across client services, strategy, creative, production and operations, following a surge in new business and organic growth.

Please login with linkedin to comment

Caitlin Hislop Sarah Macrae Suzie Shaw We Are Social

Latest News

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show
  • Campaigns
  • Marketing

The Athlete’s Foot Promote The Perfect FIT With New Online Talk Show

The Athlete’s Foot, also known as the “Experts in Fit”, have commissioned some well-known faces to explore a range of topics all related to FIT in their new online series #FITTALK. Each season, a new host will tackle different topics ranging from finding the right shoes for your activity, enhancing your FIT with the correct […]

AKQA Is Taking Cannes In Cairns To New Heights!
  • Advertising
  • Marketing
  • Media
  • Technology

AKQA Is Taking Cannes In Cairns To New Heights!

Judging by Cannes In Cairns' impressive itinerary your brain's frontal lobes will get as good a workout as your liver.

by B&T Magazine

B&T Magazine
BBC Studios To Produce Space 22, Its First Original Format For ABC
  • Media

BBC Studios To Produce Space 22, Its First Original Format For ABC

BBC Studios will produce Space 22, its first locally created format for the ABC in Australia. Space 22 will explore the impact of art and creativity on mental health in a new six-part documentary series. The series, which is created and produced by BBC Studios’ Australian production arm, will also be available to the international […]

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign
  • Campaigns

Sanitarium Recruit Milk + Honey United For Visually Engaging New Campaign

Sanitarium and Milk + Honey United have launched a visually striking new campaign for The Alternative Dairy Company’s range of plant-based milks The national campaign, ‘Today’s Milk’, will launch via online video, OOH and social and digital, and will focus on the company’s diverse range of soy, oat and almond milk variants. Creative executions will […]

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day
  • Campaigns

Brisbane Creatives Call On Corporate And Commercial Leaders To Support Lifeline Giving Day

A collective of Brisbane-based creatives are getting behind Lifeline Queensland’s Giving Day campaign in a bid to rally funds for their Crisis Support service. BCM Group, Israel Rivera, and Rosco Audio are calling on their networks to donate during the 12-hour digital fundraiser on Thursday the 25th of November. Managing director of BCM Group, Phil […]

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign
  • Campaigns

Commonwealth Bank And M&C Saatchi Team Up For Empowering ‘Game Changers’ Campaign

Commonwealth Bank have combined their long-running support for women’s cricket, with their recent sponsorship of women’s football and The Matildas for an empowering new summer campaign. ‘The Game Changers’ aims to champion both elite and grassroots female cricketers and footballers, who through their skill and passion are moving the game forward and changing it for […]

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022
  • Media

BBC Set To Record Over Half-A-Billion Weekly Viewers in 2022

The BBC is on track to achieve a record half-a-billion global viewers by the time of its centenary celebrations in 2022. The forecast is based on the Global Audience Measure (GAM) published today, which records the total weekly number of adults accessing the BBC around the world. The GAM found the broadcaster had achieved its […]