Wavemaker Promotes James Boardman To APAC Growth Strategy Partner

Wavemaker Promotes James Boardman To APAC Growth Strategy Partner
SHARE
THIS



GroupM’s Wavemaker has promoted James Boardman (lead image) to APAC growth strategy partner, charged with activating Wavemaker’s provocative planning approach to create new growth opportunities for Wavemaker clients across Australia, New Zealand and APAC.

Stepping up from his current role of national strategy partner, Boardman will head up the strategic product and offering across Wavemaker and provide strategic support for local, regional and global pitches. He reports to Wavemaker chief growth and product officer James Hier.

Boardman has spent more than a decade of his career with Wavemaker, beginning in 2011 at MEC London before moving to MEC Sydney in 2014. As well as leading new business projects and driving current client growth, James has led the launch of Wavemaker’s new planning system and way of working – provocative planning – across Australia.

He has also spearheaded the rollout of Wavemaker’s Maximise – the world’s first AI-powered multi-audience planning tool – collaborating with teams in Australia and around the region. James is currently part of the global team developing the future of Maximise’s new suite of tools, allowing Wavemaker planners to fuse the entire strategic and implementation process together.

Wavemaker chief growth and product officer James Hier said: “Boardy deserves this recognition for his incredible contribution. He has been instrumental in the refinement and success of Wavemaker’s strategic offering, and his commitment and drive are unmatched. He always goes above and beyond to ensure our clients are leveraging every opportunity for growth, while ensuring our people are supported and have the tools for further development. I’m incredibly pleased that he’ll continue to play a key part in the ongoing success of our clients and our business.”

Boardman added: “I’m incredibly proud of the work that the team at Wavemaker do across our market and around the region. Finding new ways to drive growth for our clients and empowering our teams to discover new angles and approaches, fires me up every single day. I am so happy to be continuing this personal and professional journey with Wavemaker, working with some of the region’s best talent and with the world’s best brands.”

Wavemaker APAC chief growth officer Charlie Wright said: “James has been a star performer in every role he’s taken on. He’s super smart, curious and collaborative, with a real drive to help our teams develop as well as being a key author of our global planning approach, Provocative Planning. I’m so excited to see him take on this new challenge, joining a stellar leadership team in Australia & New Zealand.”

Please login with linkedin to comment

james boardman wavemaker

Latest News

Why Are We Still Banging Our Heads Against The Glass Ceiling?
  • Media
  • Opinion

Why Are We Still Banging Our Heads Against The Glass Ceiling?

In this guest post, Azadeh Williams, the founder and managing director of AZK Media. Candidly shares with B&T how she’s gone up against the glass ceiling and what she has learned. Williams (main photo) has consistently been recognised as B&T’s Women in Media and Women Leading Technology. She’s a force within the industry, with a […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]

We Are Social Names Susie Hogarth As Global Head Of Cultural Insights
  • Technology

We Are Social Names Susie Hogarth As Global Head Of Cultural Insights

We Are Social is bolstering its cultural insights offering with the promotion of Susie Hogarth (lead image) to the role of global head of cultural insights. Hogarth, the former senior research and cultural insights director for We Are Social UK, takes over the global role from Lore Oxford who has left the company. Hogarth will […]

Blockheads Rejoice! The Official Block Podcast Is Here
  • Media

Blockheads Rejoice! The Official Block Podcast Is Here

In the wake of The Block returning on Sunday night, 9Podcasts has announced the launch of The Official Block Podcast, hosted by Shelley Craft. The new production will run alongside the 18th season of The Block, in which five teams must each build a 500-square metre homestead, with a room reveal every Sunday night. The […]

Behaviour Change – Expecting The Unexpected
  • Marketing
  • Partner Content

Behaviour Change – Expecting The Unexpected

Here's pro tips for brands looking for behavioural change. Could possibly also work on lazy, cleaning-phobic partners.

Partner Content

by B&T Magazine

B&T Magazine
TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022
  • Media

TBWA\Melbourne, Thinkerbell & More Announced As Finalists For The Rigg Design Prize 2022

The first major exhibition of advertising and communication design in the NGV’s history, The Rigg Design Prize 2022 highlights the creativity underpinning the work of eight leading Australian-based agencies. For the exhibition, each agency will develop a suite of campaign assets – including billboards, street posters and moving image – to celebrate how creativity can […]

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market
  • Marketing

Queen Charles Launches In Sydney, Aiming To Shake Up The Consultancy Market

After 11 months of quietly building up their new business Queen Charles, Alex Carr (pictured, left) and Jon Kelly (pictured, right) have finally found enough time to launch their brand and experience consultancy to the wider market. Based in Sydney, Queen Charles aims to help businesses of all shapes and sizes consistently stand out and […]

Michael Bass Named New Chief Trading Officer For Dentsu APAC
  • Media

Michael Bass Named New Chief Trading Officer For Dentsu APAC

Dentsu International has announced the appointment of Michael Bass (pictured) as chief trading officer, media, Dentsu Asia Pacific. With over 20 years’ experience, Bass’ career has included a range of senior investment and trading roles across the media sector. Bass spent seven years at IPG Mediabrands as trading director of Initiative and subsequently moved on […]