Watch THE ICONIC’s Joanna Robinson Dispense Marketing Wisdom From On High

Published on: 28th February 2025 at 11:52 AM

Staff Writers

1 Min Read

THE ICONIC’s CMO Joanna Robinson was one of the leading marketers who took to the skies in the atn chopper.

After the flight, B&T cornered Robinson freshly out of the helicopter to get her view on the biggest issues of the day in marketing—from combining the left and right halves of the brain and more.

Check out the rest of the CMO Power List here, featuring the likes of Coles’ Amanda McVay, Specsavers’ Shaun Briggs and Telstra’s Brent Smart.

TAGGED: CMO Power List

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Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.