Watch Out Elon: PWD’s Website Experience Introduces WA Spaceport
Perth digital agency PWD has created a website experience to make the world take notice of the launch of WA Spaceport.
In 2024, Western Australian Spaceport (WA Spaceport) will open. It’s a privately-owned commercial launch facility that will allow its customers to put vehicles into space so that space technologies and exploration become accessible to all (not just government agencies) who want to explore it.
PWD has developed the website experience that will make this service known internationally and able to compete against formidable competitors such as Elon Musk’s SpaceX. Currently there are no licensed orbital launch facilities in Australia.
WA Spaceport is the product of an Australian woman, who came to the idea when she was an MBA student. While watching a film about how a space vehicle is prepared to launch into space, she asked herself, “how many missions were either delayed, cancelled or made not feasible because those behind it were also responsible for the launch facility?”
PWD’s task was to inform the world about the project and its future capabilities. The target market for PWD’s website experience for WA Spaceport is therefore international – companies working on time and cost sensitive launch missions to support international and domestic small satellite launches to replace constellation spacecraft and to observe earth.
The agency’s job began when WA Spaceport asked PWD to make informative videos about its journey, progress and intent for the spaceport.
The start-up engaged PWD to help film, direct and edit videos as the two companies already had created a strong relationship. The first film tells founder, April Walker’s, story about the mission of the company and why she launched it.
“We transformed one of our conference rooms into a studio, with the correct lighting, camera setups, audio etc (lights, camera + action!) to capture multiple angles and help tell April’s story – how her dream became a reality – in a friendly, relatable way,” Oliver Wood, managing director, PWD, stated.
That video is the beginning of a monthly series, Beyond The Stars, that tells the wider story of WA Spaceport. Episode two, One Small Step, will describe the first steps in the development of the spaceport; Episode three, The Dreamers, will describe how space still captures wonder and underscore spaceport’s support for those exploring it. The website will also be expanded as the spaceport develops and becomes operational.
The agency’s job has consequences for the world and its future. The new facility will give access to people who have been blocked from access to space.
Efficient and effective orbital launch facilities require licensing, optimal location, weather conditions, careful design, construction and on-going maintenance.
WA Spaceport will enable satellite manufacturers, operators, end users and launch service providers to concentrate their efforts to research, development and innovation of their own technologies.
PWD’s work has also a vital significance for Australia. WA Spaceport is a technological advancement that will give Australia a seat in the fast-growing space research and exploration industry.
The potential opportunities that lie in space are fascinating. Some may be vital. Walker and her team recently attend a space expo where they received feedback that the site was “better” or on par with Elon Musk’s SpaceX website. They also have already received one contract from a client to launch from the facility when it opens in more than two years’ time.
“Working with WA Spaceport has been an extremely exciting project on many different levels for PWD,” Wood explained.
“It’s given the company an insight into the space industry, which we are so humbled to be able to contribute to in our own small way.
“Building a website that is competing against others such as SpaceX has been a challenge that the team have taken on board and excelled at. All departments really pulled together to create an innovative site.”
April Walker added, “when WA Spaceport was seeking a web development company to to produce its website, we visited the PWD studio. We were immediately welcomed with a high-energy, motivated team who believed in our vision. Their talent, creativity, and professionalism delivered a product that exceeded expectations. We are thankful to the PWD team for their hard work and dedication.”
Latest News
Sydney Comedy Festival: Taking The City & Social Media By Storm
Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]
Global Marketers Descend For AANA’s RESET For Growth
The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]
Is Meta’s New AI Chatbot Too Left-Wing?
Meta's chatbot accused of being left-wing after being caught wearing a Che Guevara T-shirt & listening to Billy Bragg.
TV Ratings (23/04/2024): Why Did No One Tell Angela That Farmer Wants A Wife Is Set On A Farm?
As wonderful as this headline is, let's face it, we all know an 'Angela', don't we?
PubMatic Unveils New AI Partnership To Turn Social Posts Into Ads For Any Digital Channel
Here's some nifty tech for turning social posts into ads. Assuming said posts aren't one-star character assassinations.
Intuit Mailchimp Makes A Splash With Its First Australian Brand Campaign
Ever laugh along at a gag you didn't get so as not to appear dumb? Get ready for more feigning with this new work.
GumGum’s Rob Hall: Advertisers Can No Longer “Rely On Binary Descriptions” Of Consumers
If anyone's got their finger on adtech's pulse, it's Rob Hall. He also avoids using the good paper in the office printer
Mastercard Nabs Florencia Aimo From Marriott International
Marriott International's Florencia Aimo jumps from the hotel business to the exploitative credit card one.
Bastion Agency Appoints Cheuk Chiang As New ANZ CEO
Cheuk Chiang takes the reins over at Bastion Agency. But not the rains down in Africa.
Spotlight On Sponsors: Major Sponsorship Wins After A Disappointing Week In Sport
B&T continuing our deep dive into local sport sponsorships & that's despite not a single offer of a free ticket as yet.
Macca’s Marketing Director, Samantha McLeod On Big Mac Chant: “What Was Once Old Is Now Cool Again”
Macca's using the power of nostalgia in latest Big Mac campaign. Well, only for those who've ever eaten one sober.
World Premiere Of Midnight Oil: The Hardest Line To Open Sydney Film Festival 2024
Oil's biopic to open Sydney Film Festival. Here's hoping Molly Meldrum will take his pants down at the premiere.
Entries Are Now Open For The 2024 Brandies, IntelligenceBank’s Annual Brand Marketing Awards
The Brandies are, of course, a prestigious marketing gong and not the mystery tipple favoured by nannas everywhere.
The Fred Hollows Foundation Appoints Ardent For PR
Yes, we all like to have a joke at PR's expense. But sometimes it does important work, like this.
AI, eCommerce & Marketing Specialists Are In Increased Demand By Businesses, New Data From Fiverr Shows
Has your philosophy & anthropology degree left you with nothing but a huge HECS debt? Here's what you should've studied.
Perth’s First 3D Anamorphic Billboard Arrives Courtesy Of oOh!media
Do you love a buzzword? Now you can add anamorphic to the list as it relates to billboards, not a colleague's ears.
MasterChef Australia & Crown Resorts Launch Unique Dining Experience With ALUMNI
A pop-up restaurant staffed by MasterChef contestants! That's fine dining prices for first-year apprentice chef cuisine!
Amanda Laing Announces Resignation From Foxtel Group
Foxtel's chief commercial & content officer heads for the exits. Read nice things the bosses said about her right here.
The Lost Letters From Our Diggers: News Corp Unveils ANZAC Day Special
It's nice when brands respectfully acknowledge ANZAC Day.
Howatson+Company Acquires Akkomplice
Large indie acquires a slightly smaller indie. Much like a shark eating a tuna, just with less thrashing and blood.
Google Delays Third-Party Cookie Deprecation Again
In good news for the sale of picture library biscuit photos, Google continues to tease over the end of cookies.
Education A Low Priority For Aussies More Concerned With Cost Of Living Forethought Study Reveals
Study finds Aussies cutting back on education due to cost of living. Booze & Uber Eats sales remain largely unaffected.
“I’m Still The Same Person That I Was”: Rikki Stern Says “Fucc It” To Cancer Stereotypes
B&T always happy to promote the anti-cancer cause. Even brands that massively overdo it with the hot pink.
The Unapproved Climate Certification Allegedly Causing Mass Greenwashing
Are you left flummoxed in the canned tuna & free range eggs aisle? Just wait till this green certification gets up.
TV Ratings (22/04/2024): Fans Mock “Over The Top” Reaction To New MasterChef Judges
MasterChef returns for its 2024 season. B&T stands by putting peppercorns in Gravox & no one will be any the wiser.
Dentsu Restructure: Muddle, Harvey & Johnston Take Leadership Baton As Bass & Yurisich Exit
A large broom has swept through Dentsu's local ops this morning, taking with it some big names & the air con's cobwebs.
Industry Shares Trends Shaping The Industry This International Creators Day
B&T's asking adland creators to reveal their top trends. And it's not good news for your Jenny Kee cardigan collection.
Mable Extends HOYTS Sensory Screenings Partnership
Mable has extended its HOYTS sensory screening partnership. Vigorously defends its two-star Oppenheimer review.
Orphan Launches ‘They Need Our Help. We Need Yours’ For Children’s Cancer Institute
Anything to do with childhood cancers has B&T's 110% support. That said, we do ignore the red meat & alcohol warnings.
Smile Team Orthodontics & Keep Left Collaborate On Smile-Inducing Campaign
As parents would attest, given the cost of orthodontics you'd expect this campaign to be a lavish production indeed.
Opinion: How Video Calls Neglect Learning Diversity
Need an excuse to duck out of a video call this arvo? Show this to your boss.
DoubleVerify Achieves First-Of-Its-Kind Responsible AI Certification From TrustArc
DoubleVerify receives responsible AI certification. However, not its robotic vacuum that's been seen menacing the cat.
Smile For A Good Cause: The Social Media Campaign Giving Back To The Community
Are you known as the office Austin Powers? More for you teeth than shagability? Get snappy new fangs with this news.
Elon Musk Mocks Albo After ESafety Wins Court Injunction Against X
Albo's 2024 from hell continues - Rabbitohs in crisis, down in the polls and now feuding with world's richest man.
Real Estate Developer In Hot Water Over “Sexually Exploitative” OOH Campaign
Real estate agents again tops in the 'least trusted profession' polls, nudging used car salesmen & ad creatives.
Epsilon’s Shane Hanby: Post-Cookie Era Relies On “Teamwork” Between Brands, Marketers & Tech
This pro predicts more "teamwork" in a post-cookie era. Which spells bad news for the uncooperative or plain stubborn.