Volkswagen and DDB Sydney are premiering the Amarok V6 W-Series from Walkinshaw Station for a stud auction to raise funds for mental health research.
The Amarok Auction continues the story of Walkinshaw Station which introduced the utes to Australia.
All proceeds from the auction will go to the Black Dog institute.
The inspiration for the auction is that one in five Aussies will experience symptoms of mental illness in any given year, yet only 40 per cent seek help for it. With suicide the leading cause of death for 15 to 44 year olds, there’s a growing emphasis on mental health awareness from companies and institutions.
Volkswagens Australian national marketing and product manager, Nick Reid, said: “The Amarok V6 W-Series is a pedigree vehicle, created in collaboration with Walkinshaw, and the first off the line W580S Ute is the most special of them all, and highly sought after.
“We wanted to support a very important cause relevant to every Australian by auctioning off Amarok V6 W-Series build number #0001 to raise money for the Black Dog Institute, which does crucial and life-saving work.”
Black Dog Institute director of funding and partnerships, Karen Elliff, added: “We’re very grateful to Volkswagen Group Australia for undertaking this very special auction to raise funds for mental health research.
“The funds will go towards continuing our research to help more people seek mental health support where needed and in providing immediate support tools for those who have identified they need help.”
DDB Sydney creative directors Tim Woolford and Tommy Cehak, said: “Sending the first-ever Amarok Walkinshaw V6 Ute to stud-auction was a natural extension of the immersive Walkinshaw Station experience.
“The wildest and most powerful of them all is the #0001, and what better way to send her on to her new owner than with the proceeds going to such an incredibly important cause.”
The auction is currently live and began last night at 8pm. It will run until 8pm on Sunday 28th November.
People can register to bid on the very first Amarok V6 W-Series at walkinshawstation.com.au/amarok-auction.
