B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Federal Election
  • Pinterest
  • AFL
  • Anthony Albanese
  • NRL
  • WPP
  • AI
  • Thinkerbell
  • State of Origin
  • EssenceMediaCom
  • Spotlight on Sponsors
  • Channel 10
  • Meta
  • B&T Women in Media
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Vodafone & Live Nation Team Up To Give Fans Exclusive Gig Access
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Marketing > Vodafone & Live Nation Team Up To Give Fans Exclusive Gig Access
Marketing

Vodafone & Live Nation Team Up To Give Fans Exclusive Gig Access

Staff Writers
Published on: 22nd August 2023 at 9:42 AM
Staff Writers
Share
2 Min Read
SHARE

Vodafone has partnered with Live Nation and its joint venture partner Secret Sounds, in a new partnership to give customers presale access to huge gigs in Australia.

First up through the partnership, Vodafone customers will get exclusive presale access for tickets to see The Weeknd touring Australia in November 2023. More local and international superstar artists will be announced as they bring their tours down under. Vodafone customers will also have the chance to win curated live music experiences, whether it’s a backstage pass, rockstar treatment or meeting their favourite artists.

Live Nation and Secret Sounds have recently toured some of the world’s most recognisable artists including, Harry Styles, Red Hot Chili Peppers, Dua Lipa, Billie Eilish, Gorillaz, The 1975 and Kendrick Lamar.

“We’re thrilled to partner with Live Nation and bring our customers closer to the music acts they love. With live events and experiences in huge demand, and fans eager to see their favourite artists more than ever before, we’re offering Vodafone customers first access to tickets and unforgettable experiences with the musicians that they love,” said Kieren Cooney, group executive, TPG Telecom.

Greg Segal, president, brand & marketing partnerships ANZ, Live Nation, added, “Our research tells us that music is the leading passion point for many Australians. Through our partnership, Vodafone will provide unrivalled experiences for its customers by offering them exclusive access to Australia’s most anticipated live acts. It’s a great time for Vodafone to establish a major partnership in music with the demand for concerts and festivals at record levels.”

As part of the new partnership, Vodafone will also support the next generation of Australian musicians as the presenting partner of Ones to Watch, Live Nation’s discovery platform for emerging artists. Ones to Watch helps artists reach audiences domestically and globally and has played a role in the careers of artists including Dua Lipa, Halsey, LANY, and LÉON, among many others.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: Live Nation, secret sounds connect, Vodafone
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

TV Ratings (17/06/2025): 1.5 Million Tuned In For Finale As Farmer Corey Chose His Wife
18/06/2025
The Future Belongs To The Bold
18/06/2025
UK Broadcasters Unite To Launch Single Advertising Marketplace For SMEs
18/06/2025
Accused Mushroom Killer Fuels Record Listener Surge For ABC Podcasts
18/06/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?