Aussie digital out-of-home provider Val Morgan Outdoor (VMO) has unveiled the latest premium installation at commuter hub and retail precinct Manly Wharf in Sydney.

This location features the Ultra format – VMO’s large-format premium screen, featuring high-definition 4K technology – the highest resolution currently available in Australia.

The dynamic nature of the screen means the advertiser can use the full-sized three metre-plus screen (8:3 aspect ratio) for their ad or a standard aspect ratio (16:9) with local content playing alongside it.

VMO managing director Anthony Deeble said: “We are thrilled to be exclusively launching into this busy Sydney commuter hub. We’ve unveiled six high-impact digital screens strategically positioned in high-traffic thoroughfares.

“This is a landmark commuter location for VMO. More importantly, Manly Wharf represents yet another pillar in our network of CBD locations that locals visit every day.

“We’re proud to be adding our slice of innovation in what is sure to become one of the most technologically innovative commuter hubs in Australia. VMO’s innovative technology, together with Manly Wharf’s free WiFi option, is sure to provide a positive experience for the community.

“The bonus for advertisers is that they also get access to DART – VMO’s exclusive audience engagement technology.”

VMO’s Shop portfolio now encompasses 61 premium large-format screens. Exclusive Shop coverage includes Manly Wharf, Hunter Connection and Kings Cross – all in Sydney’s CBD.

It’s all part of a rapid transformation project that has seen VMO’s presence swell to nearly 1,000 locations and nearly 10,000 digital screens in petro, retail and health-club environments.