VMO has announced the securing of exclusive digital portrait rights across Aventus shopping centres.
VMO has also announced the completion of the premium advertising network rollout throughout Large Format Retail (LFR) centres.
Aventus is Australia’s largest fully-integrated owner, manager and developer of LFR centres in Australia, centres that include home and lifestyle retailers such as furniture, bedding and electronic goods.
Annual sales by LFR retailers account for more than $68 billion or 22 per cent of all retail sales in Australia.
The contract awarded VMO as the portrait format digital media partner for Aventus with its network rolled out in 19 of 20 Aventus home and lifestyle retail centres.
It includes the latest technology with 136, large premium 75” 4K ultra-HD screens installed in high-traffic, high-dwell locations.
VMO managing director, Paul Butler commented: “This was a great win for VMO and further cements the business’ position of ‘engaging active consumers’.
“With Australians showing a rapidly growing interest in homewares and design, the addition of APG enables advertisers to connect with thousands of consumers who are actively looking for products to enhance their lifestyle.
“We have now successfully rolled out 136 screens with some key launch partners including King Furniture, Forty Winks, Sony and Webjet.”
HOYTS group chief commercial officer added: “This new partnership is highly exciting, it is the first major 4k enabled network rollout in the country.
“We are proud to be in this partnership with Aventus one of Australia’s leading retail centre operators.”
Predominantly located throughout the eastern seaboard and in metro locations, Aventus centres are home to an array of successful national retailers from Harvey Norman, Bunnings Warehouse, JB Hi-Fi, Adairs and Freedom to leading supermarket brands such as Coles and Aldi.
With more than 570 retailers available across home, lifestyle, food, health and well-being, the centres attract over 890,000 shoppers weekly and offer a unique media opportunity to target shoppers directly who are optimistically looking to step up, upgrade or expand their home and life.
APG CEO Darren Holland adds: “We look forward to working with VMO to enhance our sites and add value to the shopper experience via a unique media offering to our retailers and their brands.
“We’re confident that this premium, 100 per cent digital signage network is the right fit for our centres.”