WARC has announced the Gold, Silver and Bronze winners for the 2025 Asia Pacific Awards, honouring marketing and strategic effectiveness.
“This year’s winners aren’t just clever – they’re cultural brewers crafting impact. Sharp insights, fermented with hyper-local creative solutions, brewed into masterpieces rooted in tradition yet tackling today’s problems”, said Matt Che, jury chair, WARC Awards Asia-Pacific & chief marketing officer, Budweiser, APAC. The jury was not just inspired – Asia’s rewriting the playbook, and we were all taking notes!”
The Gold, Silver and Bronze winners are:
Brand Purpose category:
Silver
- Vaseline transition body lotion · Vaseline · Ogilvy, Singapore · Singapore
Business-to-Business category:
Silver
- Re-engineering agriculture to make farms a level playing field · Lay’s · Leo, Mumbai · India
Channel Pioneer category:
Gold
- Fitchix · Honest Eggs Co · Melbourne / VML, Sydney · Australia
Bronze - Flipkart hijack · Flipkart · Leo, Mumbai · India
Cultural Impact category:
Silver
- Good Tings – How 2degrees expanded its fight to make New Zealand a fairer place to live · 2degrees · TBWA\New Zealand, Auckland · New Zealand
- Period science for moms · P&G Whisper · Leo, Mumbai · India
Customer Experience category:
Silver
- My Birthday Song · Mondelez India · Ogilvy, Mumbai · India
Bronze
- Virtual Pro · Rip Curl · VML, Sydney · Australia
Instant Impact category:
Gold
- How XXXX turned “The Pride of Queensland” to gold · XXXX · Thinkerbell, Sydney · Australia
Bronze
- How uniting generations saw Australian Lamb enjoy results for the ages · Meat and Livestock Australia · The Monkeys | Accenture Song, Sydney Australia
- Never eat dirt again · Uber · Special, Sydney · Australia
- The launch of GoMo databank · GoMo · Publicis Chemistry, Singapore · Singapore
Long-term Growth category:
Silver
- Stickman · PAK’nSAVE · FCB New Zealand, Auckland · New Zealand
Bronze
- How the unofficial state of the nation saw Australian lamb leap to new heights · Meat and Livestock Australia · The Monkeys | Accenture Song, Sydney · Australia
- Get almost almost anything · Uber Eats · Special, Sydney · Australia
Partnerships & Sponsorships category:
Gold
- How Spotify created an artist movement to make India pay for music · Spotify · Leo, Mumbai · India
Strategic Thinking category:
Gold
- Growing IKEA by shifting India’s lens on home furnishing · IKEA · Leo, Mumbai · India
Silver
- Australia’s second car · Carshare · Special, Sydney · Australia
Bronze
- The underdog that redefined the LCC category · Scoot · VML, Singapore · Singapore
Use of Data category:
Gold
- Turf Finder · Gatorade · Leo, Mumbai, India · India
