VML has been appointed as the agency of record (AOR) for Kubota in Australia and New Zealand, following a competitive review.
VML will oversee all marketing activity for Kubota, including brand, sponsorship, retail, and local area marketing.
The partnership will see VML deliver a connected brand ecosystem across brand experience (BX), customer experience (CX), and commerce.
Under the new remit, VML will lead all Kubota marketing activity, spanning brand, sponsorship, retail, and local area marketing in collaboration with Kubota’s dealer network.
“VML demonstrated a deep understanding of our business and a clear vision for the future of the Kubota brand. The team’s integrated expertise will be instrumental as we evolve our marketing and build even stronger connections with our customers and dealer partners across every touchpoint in their experience with us. We look forward to a long-term, successful partnership that supports our continued growth and leadership in the market,” Mark Basile, marketing manager Kubota Australia said.
“We’re thrilled to partner with Kubota at such a pivotal moment for the brand. Kubota is an iconic name with a proud legacy and a passionate customer base. Together, we have an opportunity to create a modern, connected marketing platform that puts people first. By truly understanding what matters most to Kubota’s customers and dealers, getting under the hood of what drives their love for the brand, we’ll build genuine connections and move the business forward in ways that make a real difference to people,” Vanessa Tout, managing partner, VML Melbourne added.
VML’s appointment marks Kubota’s aim to have a more unified, data-driven approach to marketing.
