Vizeum in Sydney has been appointed to support the Wotif and lastminute.com.au brands in Australia and New Zealand, as a result of a competitive pitch.
Vizeum’s remit includes working in collaboration with the Wotif Group’s brand marketing team to deliver media strategy, planning and online and offline media buying for the popular travel booking sites.
In being appointed, Vizeum was praised by Wotif Group for its strategic approach, results-focus and experience working with challenger companies. Vizeum’s innovative, digital-first approach and hands-on client service approach were also acknowledged as crucial to the decision.
Amanda Behre, director brand and marketing for Wotif Group commented: “Wotif Group’s brand marketing team is looking forward to working closely with the Vizeum Sydney team to explore opportunities to help us build on the heritage of, and evolve and promote, our iconic Wotif.com and lastminute.com.au online travel brands.”
Speaking of the appointment, Nick Behr, managing director of Vizeum Sydney, “We are excited to have the opportunity to help reinvigorate both brands. We look forward to using great ideas and innovation to ‘cut through’ in one of the most competitive categories, and to working with such an energised Wotif Group team.