After a highly competitive pitch process, Vizeum has been appointed by Warner Bros Home Entertainment for all media strategy, planning and buying duties.
Vizeum impressed Warner Bros with a strategy founded in clear consumer insights and innovative thinking. Speaking of the appointment, Roberto Perez Antolin, Group Marketing Director at Warner Bros Entertainment Group of Companies Australia said:
“Vizeum not only delivered all the media agency prerequisites but showed how they could help move our business forward in an ever complex industry through their creativity and data solutions.”
“Vizeum’s team, people and chemistry was right and they are an agency Warner Bros can work with in partnership beyond media.”
Nick Behr, Managing Director at Vizeum Sydney said, “This win is a testament to the Vizeum approach and Warner Bros’ braveness towards innovation. Partnering with such an iconic company as Warner Bros marks a significant addition to our client group and we can’t wait to start working with them.”
Emily Bosler, Business Director at Vizeum Sydney said, “We see this as a true partnership, which is exactly how we want to operate with all our clients. There is great potential for best in class innovation in the entertainment media space and we look forward to taking full advantage of this.”
Warner Bros is a global leader in the creation, production, distribution, licensing and marketing of all forms of entertainment.
The win comes off the back of a string of recent new business success for Vizeum in Sydney including Domain and Ella Baché.
Image via Warner Bros Australia.