Centrum Releases Wacky Music Doco

Centrum Releases Wacky Music Doco
B&T Magazine
Edited by B&T Magazine



The list of the greatest song writing partnerships of all time has grown overnight with the release of a fly-on-the-wall film documenting the recording of a new album by relatively little-known band, The Chewables.

The rock group, whose members share a lot in common with a new range of kid’s chewable vitamins and supplements from Centrum Kids, are in the studio putting the finishing touches on their new album – with the first single rumoured to be called Let it B12.

The documentary-style campaign film shines a light on each flavoured rocker whilst highlighting their nutritional supplement benefits. Chewables drummer, Strawberry, says, “Centrum Kids Brain Fuel contains choline and iodine to support cognitive development and function, respectively. That’s great news for drummers who are sick of drummer jokes.”

Haleon (Centrum) ANZ area marketing director, Cate Sefton, said, “Our new range of chewables are all about helping to keep kids rocking, so we needed a chart-topping way to bring this to life, in a way that was fun and relatable to parents.”

The Chewables are touring nationally, appearing on buses, online and in supermarkets and pharmacies nationally.

CAMPAIGN CREDITS

CLIENT

Haleon / Centrum

ANZ marketing director: Cate Sefton

Marketing manager: Annalee Combis

Brand manager: Marina Lopez

Assistant brand manager: Eve Ellison

AGENCY

McCann/HERO

Managing director: Rosh Hegerman

Chief creative officer: Ben Coulson

Creative director (Art): Christian Duffy

Creative director (Copy): Phil Shearer

Producer: Caroline Renshaw, Douglas Pope

Group account director: Lindsay Davies

Strategy director: Daniel Jacobs

PRODUCTION COMPANY

Austin Studios

Executive producer: Celia Nicholas

Producer: Rosie Parker

Director: Jesse James McElroy

SOUND

Sonar Music

Head of sound: Timothy Bridge

Music producer & engineer: Joshua Pearson

POST PRODUCTION

The Goodman Brothers

Owner/animator: Joel Goodman

Owner/animator: Elliot Goodman




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