Vision6, a leading integrated software platform for email marketing and marketing automation, has revealed its plans to expand to the US.
The platform integrates with hundreds of applications, including Google Analytics, WordPress and Facebook, so marketing professionals can create automated campaigns tailored to their recipient’s needs.
Mathew Myers, co-founder of Vision6, said email marketing has the highest ROI of any digital marketing channel, and high-performing businesses are demanding a simple, yet affordable platform.
“This has led the US market to become one of the most competitive for marketing solution providers, especially in recent years,” he said.
“Our team has been laser-focused on developing our email marketing automation technology for over a decade – much longer than other providers.
“We’re proud to bring one of the most intuitive, user-centric solutions available to the US market.”
Vision6’s US headquarters will open in Silicon Valley in late 2016.
Having launched more than 10 years ago and remaining self-funded, Vision6 has partnered with thousands of digital agencies, including Clemenger BBDO Australia and Atomic 212°, as well as internal marketing teams at companies and organisations such as the RSPCA, Audi Sydney and BMW Brisbane.