Virgin Money Launches Retro “Get Rewarded” Social Campaign With SIRAP

Virgin Money Launches Retro “Get Rewarded” Social Campaign With SIRAP

Virgin Money has launched a new four-part, retro-style content series ‘Get Rewarded’ with Creative Production studio SIRAP.

SIRAP directed, shot, produced, and edited the campaign which consists of four vignettes shot in studio with a very stylised and thematic approach. The social campaign will roll out from November 8 across Virgin Money Australia’s TikTok, Instagram and YouTube channels.

Bank of Queensland (BOQ) Group chief marketing officer, Mark Hunter said, “Customers have told us that they want two things from a rewards program – ease of use and rewards that are aligned to their interests. This content aims to show young Australians that Virgin Money offers great rewards and perks, even on our everyday transaction Go account.”

SIRAP says it worked closely with the social and content in-house team at Virgin Money Australia, which are led by BOQ group social and content lead Antonella Hellier.

“This is the first time we’ve worked with SIRAP, and our team loved the experience. The project was a genuine collaboration between our teams, and we really valued SIRAP’s ingenuity and exceptional attention to detail. The result is a fun and engaging campaign that not only hits the brief, but also highlights Virgin Money’s unique brand attributes to younger customers.”

Paris Thomson, founder and creative director at SIRAP, added, “We were delighted to work with the team at Virgin Money Australia to create something fun and light-hearted for the local audience. The unique Virgin DNA and their target demographic meant approaching this campaign with a youthful and stylised approach over four episodic series.”



Client: Virgin Money Australia
Creative director – Paris Thomson
Director – Jason Lee
DOP – Callum Harrison
Camera assist – Brad Martin
Senior producer – Lisa Hammerton
Offline post production: Jason Lee
Colour grade: Sam Martin & Brad Martin
Online: Jason Lee & Sam Martin
VO record, audio mix & master – Final Sound
Art dept – Sarah Minson

Bank of Queensland Group:

Chief marketing officer: Mark Hunter
Group social and content lead: Antonella Hellier
Campaign lead (social and content specialist): Genevieve Brown
Head group creative: Stephen Thompson
Creative lead: Mick Bakos
Head of marketing, Virgin Money: Nick Pappas
Brand manager, Virgin Money: Phoebe Duke

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Bank of Queensland Group sirap Virgin Money

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