B&TB&TB&T
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Search
Trending topics:
  • Cairns Crocodiles
  • Nine
  • Seven
  • Cannes Lions
  • WPP
  • State of Origin
  • NRL
  • B&T Women in Media
  • Thinkerbell
  • imaa
  • Agency Scorecards
  • Pinterest
  • Anthony Albanese
  • AFL
  • AI
  • Meta
  • Spotlight on Sponsors
  • TV Ratings
  • Radio Ratings
  • Sports Marketing

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
Reading: Video Game Crash Leaves Only One Winner In Latest Work From Budget Direct & 303 MullenLowe
Share
B&TB&T
Subscribe
Search
  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Technology
  • Regulars
    • Agency Scorecards
    • Best of the Best
    • Campaigns of the Month
    • CMO Power List
    • CMOs to Watch
    • Culture Bites
    • Fast 10
    • New Business Winners
    • Spotlight on Sponsors
  • Jobs
  • Awards
    • 30 Under 30
    • B&T Awards
    • Cairns Crocodiles
    • Women In Media
    • Women Leading Tech
Follow US
  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise
© 2025 B&T. The Misfits Media Company Pty Ltd.
B&T > Advertising > Video Game Crash Leaves Only One Winner In Latest Work From Budget Direct & 303 MullenLowe
AdvertisingCampaigns

Video Game Crash Leaves Only One Winner In Latest Work From Budget Direct & 303 MullenLowe

Staff Writers
Published on: 29th April 2021 at 12:06 PM
Edited by Staff Writers
Share
2 Min Read
SHARE

Special Detectives Sarge and Jac are back in Budget Direct’s latest campaign instalment created by 303 MullenLowe.

The new spot titled “Driving’s No Game” features an extraordinary collision between a reckless driver and car, straight out of a video game, and a Budget Direct customer.

The commercial shows how Budget Direct’s car insurance picks up the pieces in all kinds of unfortunate situations – because they offer big cover, without the big price.

Jonathan Kerr, Chief Growth Officer at Budget Direct said, “As an insurer, it’s important to highlight the serious consequences of dangerous driving while also showing how we take care of our customers when they are impacted by it. Our campaign’s blend of extraordinary meeting the real world gave us a unique opportunity to do just that, in the latest instalment in our campaign.”

303 MullenLowe’s ECD Bart Pawlak said, “Collaborating with the likes of Danny Kleinman, Dave Wood, Framestore, and Good Oil on the latest instalment in the campaign, was a real joy. All made possible by the Budget Direct team. It’s no surprise that they remain Australia’s fastest growing major insurer.”

“In creating the latest instalment in this famous campaign, we never lost sight of two inter[1]related objectives: firstly, we want Budget Direct to remain the most entertaining brand in the category and as importantly we also want Budget Direct to continue to be the most effective brand in the category. We are confident that once again this commercial will deliver handsomely on both objectives!” said Nick Cleaver, CEO 303 MullenLowe Australia.

The advert was created by 303 MullenLowe and filmed by the collaborative team of Danny Kleinman and Dave Wood through Rattling Stick / Good Oil Films.

The campaign will air from May 2nd running on TV, Online, OOH, Social and much, much more.

Join more than 30,000 advertising industry experts
Get all the latest advertising and media news direct to your inbox from B&T.

No related posts.

TAGGED: 303 Mullen Lowe, Budget Direct
Share
Staff Writers
By Staff Writers
Follow:
Staff Writers represent B&T's team of award-winning reporters. Here, you'll find articles crafted with industry experience spanning over 50 years. Our team of specialists brings together a wealth of knowledge and a commitment to delivering insightful, topical, and breaking news. With a deep understanding of advertising and media, our Staff Writers are dedicated to providing industry-leading analysis and reporting, both shaping the conversation and setting the benchmark for excellence.

Latest News

Mindshare & Kaimera Drive Off With MG Media Account After Incumbents Decline To Re-Pitch
18/07/2025
Jake Stringer flying up above his old club.
TV Ratings (17/07/2025): Jake Stringer Puts On A Show Against His Old Side
18/07/2025
Fever Tree Global Creative Account Goes To Pitch
18/07/2025
Where Did The Bookies Go? Rugby League 26 Launches Without Gambling Sponsors
18/07/2025
//

B&T is Australia’s leading news publication magazine for the advertising, marketing, media and PR industries.

 

B&T is owned by parent company The Misfits Media Company Pty Ltd.

About B&T

  • About
  • Contact
  • Editorial Guidelines
  • Privacy
  • Terms
  • Advertise

Top Categories

  • Advertising
  • Campaigns
  • Marketing
  • Media
  • Opinion
  • Technology
  • TV Ratings

Sign Up for Our Newsletter



B&TB&T
Follow US
© 2025 B&T. The Misfits Media Company Pty Ltd. All Rights Reserved.
Welcome Back!

Sign in to your account

Register Lost your password?