Sydney-based video production agency Kollectve has rebranded to Snackable Media in a move that acknowledges its emphasis on crafting short format video and 2D animation optimised for social distribution.
Snackable Media offers production capabilities that a better suited for working amid todays Covid-19 restrictions and have a greater flexibility to observe social distancing. Live stream services offers PR companies an affordable avenue to take events virtual while streamlined animation and motion graphic services help brands circumnavigate their need to shoot on location.
“2020 has seen a huge shift in the day-to-day operations of many companies and advertising has had to shift to work in unison with things like remote working, border closures and social distancing,” says Snackable Media Managing Director Jack Phillips (pictured). “We’ve taken the chance to rethink how we will work going forward and are working with brands to pivot their creative processes,” he says.
“We’ve seen an increased demand for production services such as 2D and 3D animation as well as live streaming, remote capture and small crew productions. This, coupled with an increasing focus on hyper-targeted, platform-specific social video, means Snackable can better offer specialist services that are adaptable to the new normal.”
Snackable will continue to offer a broad spectrum of video production and distribution services including live action capture and animation but will specialise in crafting content optimised for constantly changing social media platforms.
“Brands have long referred to 6-second and 15-second ads as ‘cutdowns’ of the ‘real’ thing but we’re turning that on its head. We see the future of social ads as snackable and put as much importance on creating impactful 6-seconds ads as we do 60-second ones.”
Founded in 2018 Kollectve was tasked with elevating brand-funded video and serial content for publishers. Quickly expanding to work directly with brands alongside notable TVCs for Domain Australia and Visit Victoria as well as social content for Harrolds, Aston Martin and Tommy Hilfiger, Snackable Media remains committed to providing clients with avenues to tell their brand story even during a pandemic.
