Victoria’s Transport Accident Commission (TAC) is proceeding to tender for its advertising services via a competitive process, beginning with an expression of interest (EOI).
Clemenger BBDO Melbourne is TAC’s incumbent creative agency and has held the account for five years.
TAC and Clems Melbourne created the highly-awarded ‘Meet Graham’ campaign which took home a Grand Prix in the Health & Wellness category at last year’s Cannes Lions.
The TAC is seeking a full-service advertising agency as a partner to deliver world-class planning, creation and production of road safety campaigns.
The agency must be based in Victoria.
The TAC’s senior manager of engagement, Meg Jacobs, said the tender process would ensure Victoria’s renowned road safety campaigns remained at the forefront of public education and behaviour change.
“Public education is critical to reducing the number of lives lost and injuries on Victorian roads,” Jacobs said.
“This competitive tender presents an opportunity to ensure our campaigns are underpinned by Victoria’s best creative thinking and insights.”
The process will be subject to the highest levels of governance, with the appointment of independent probity advisers, Pitcher Partners.
In the interest of fairness and maintaining a high standard of integrity to the process, the TAC will not be providing further comment until the process is complete.
The EOI notice has been placed on the Victorian government tender website and explains the TAC will seek advertising services, creative planning, creative development, talent management and production services across traditional media channels and digital channels.
The EOI period will close on Friday 3 August 2018.
