VIC Premier Dan Andrews Skewers Oz Journalist’s “Esoteric” Mask Question And Now It’s A Hilarious Meme
A question asked by The Australian journalist Rachel Baxendale has become a hilarious meme after VIC Premier Dan Andrews shut her down on Monday’s daily press conference.
Andrews was responding to a Liberal MP’s rant about face masks and said that while masks are uncomfortable, they’re better than having to breathe using a machine if you happen to catch a severe bout of COVID.
The Oz journalist Baxendale then asked a question which was deemed esoteric by Andrews: “Someone by themselves in regional Victoria going for a walk, and there’s no one else in the same square kilometre as them. It’s a bit silly for them to have to wear a mask, isn’t it?”
Andrews swiftly responds with: “What’s the issue, Rachel? Seriously, what’s the issue?”
Baxendale replied and said being able to walk without a mask in rural Victoria was a “health purpose.”
“That’s an esoteric debate, really,” Andrews replied.
While Baxendale attempted to explain she was not an anti-masker, #WhatsTheIssueRachel has now become a massive internet meme.
Just so it's crystal clear, anyone coming into contact with anyone they don't live with in any part of Victoria should be wearing a mask, and I've at no stage suggested otherwise.
— Rachel Baxendale (@rachelbaxendale) September 28, 2020
There are hundreds of thousands of people in regional Vic who wound't regard it as an "esoteric" question. Particularly in parts of the state where they either haven't had a COVID case for weeks, or have never had one.
— Rachel Baxendale (@rachelbaxendale) September 28, 2020
Social media users were quick to come up with their own “esoteric” hypotheticals of when it should be OK to not wear a mask, and some of them are rather funny.
But Dan it's getting closer to summer, what if my mask gives me a horrible tan line?#WhatstheissueRachel
— sdimsim (@officialdimsim) September 28, 2020
If I'm Parachuting into Victoria and I'm the only one jumping out of the plane, do I need to have a mask on the whole way down, when I get 5km from the surface or just before landing… #WhatstheissueRachel
— Pauly D (@DK_Flipper) September 28, 2020
If I wake up tomorrow in regional Victoria and I am a mask, will I be fined if I'm not wearing a person, and when will you apologise for this? #WhatsTheIssueRachel
— PRGuy (@PRGuy17) September 28, 2020
#whatstheissueRachel
If I'm alone in the outback and a camel walks by, followed by 3 wombats, and if the lights from a road train hurt my eyes…
Should I still wear my mask 🤔— Michelle🧙♀️FromTheWest (@MichelleOC13) September 28, 2020
If a surgeon is operating alone, less than 5km from his home, does she still have to wear a mask?#Whatstheissuerachel
— They said (@TheySaid01) September 28, 2020
Latest News
Regulator Set To Clamp Down On Super Funds’ “Ridiculous Vain Advertising”
The advertising of superannuation funds is set to come under greater scrutiny after it was claimed the campaigns cost millions of dollars but came with no real benefits to members. The Australian Prudential Regulation Authority (APRA) will force funds to justify ad spends following a blitz of ads during the AFL grand final over the […]
The Body Shop Appoints Havas Melbourne As Media Agency
Global beauty brand The Body Shop has appointed its Havas Melbourne as its Media Agency of Record. The company will work with the Havas team as it prepares to implement the next phase of its marketing strategy. Havas Melbourne’s remit will cover both brand and performance strategy, as well as planning and implementation across ATL […]
RAC Insurance Tells WA Locals “We See What You See” In New Spot Via Wunderman Thompson
WA car and home insurer, RAC has launched a new campaign to show locals that they understand the priceless relationship members have with their belongings. Created by Wunderman Thompson Perth, the campaign titled ‘We See What You See’ uses computer generated imagery (CGI) to depict the unique relationship a family has with their insured items – […]
Dave Grohl Opens Up About Caffeine Addiction In Hilarious Spoof Ad
Foo Fighters frontman Dave Grohl has opened up about his battle with addiction in a new ad campaign. However, while rockstars might stereotypically be addicted to illicit drugs or alcohol, for Grohl, it is caffeine that has disrupted his wellbeing, according to the parody ad. “Ten years ago, I was in the grips of a […]
Wednesday TV Wrap: Gruen Pips The Block By Just 25,000 Eyeballs
ABC’s Gruen beat Nine’s The Block by an absolute hair on Wednesday night, beating the home reno show by just 25,000 viewers and taking out the number one entertainment spot for the night, according to OzTAM metro data. The Block did a decent 762,000, while Gruen did 787,000. Over at Seven, its best for the […]
PUMA & Athletics Australia Announce Four-Year Partnership
International apparel giant PUMA and Athletics Australia have announced a four-year partnership commencing in 2021. The largest apparel partnership in Athletics Australia history will see Australian athletes compete in PUMA apparel during international competitions until 2024, excluding the Olympic Games, Paralympic Games and Commonwealth Games. Athletics Australia joins AFL powerhouses Richmond Football Club and Carlton […]
Australian Space Agency Appoints Indie Agency NATION
The Australian Space Agency has appointed NATION in its mission to inspire the next generation of Australia’s space workforce. Announced today, the partnership spans overarching brand development and ongoing creative services—including supporting the launch of the highly anticipated Australian Space Discovery Centre opening at Adelaide’s Lot Fourteen precinct in 2021. Greg Knagge, CEO of NATION, […]
TPG Telecom Appoints Paper Moose As Creative Agency For New Brand Felix
Paper Moose has created a campaign for the recently announced carbon-neutral telco brand, felix, due to go to market towards the end of the year. This is the first work from Paper Moose since winning a competitive pitch for the new TPG Telecom brand. The teaser campaign raises awareness of the nearly 1 million tonnes […]
UnLtd Launches Ambassadors Of Good Program
UnLtd, the industry’s social purpose organisation, has today launched its first brand ambassador program called UnLtd Ambassadors of Good. The program is aimed at people across the industry who want to use their skills and influence for good, do something meaningful and help UnLtd grow their reach to help even more children at risk. The […]
Canva Launches New Products As Usage Surges 25%
Canva has revealed 40 million people are now using the platform each month, marking a 25 per cent increase in just four months. With so many people working from home due to the COVID-19 pandemic, Canva’s real-time collaboration offering has proven particularly popular in recent months, with the number of people collaborating on design almost […]
Study: Consumers Want The Feel Good Factor In This Year’s Christmas Ads
In news that has probably come too late for many agencies, a new study has revealed that consumers want advertisers to give them the feel good factor with their Christmas campaigns this year. Undoubtedly the result of COVID, the British study was conducted by advertising companies Unruly and Tremor Video and found that that 47 […]
Why Apple Is Building Up Its Search Engine
The US Justice Department’s antitrust case against Google is already causing waves in big tech. Last week the DOJ accused Google of anticompetitive conduct through its search business, claiming the tech giant had ‘monopolised’ the space. The DOJ is particularly concerned about a deal between Google and Apple, which sees the search engine pay an […]
All The Wholesome Pictures From The 2020 B&T Women In Media Awards!
It’s the morning after B&T‘s virtual Women in Media Awards, presented by Are Media, and boy, what a show it was. Broadcasted out of Seven’s swish Eveleigh studios, over 400 media professionals tuned in to celebrate 17 amazing women for their achievements during the most tumultuous year in recent history. The beers and champagne flowed as […]
Restoring Trust: How Supply Path Optimisation Is Driving Greater Transparency
Supply Path Optimisation (SPO) offers a way for buyers to ensure they are getting value from their ad spend explains Brittany Lefave Ad Solutions Manager, ANZ at PubMatic in this piece. As programmatic continues to become a larger share of media spend, advertisers are taking more ownership of programmatic buying and concluding, along with the […]
The Two Murrays Return To Weekends On 2GB And 4BC
Two of Australia’s favourite broadcasters are returning to radio with Murray Wilton and Murray Olds (aka The Two Murrays) set to deliver five hours of news, sport, entertainment, lifestyle and plenty of frivolity over summer weekends on 2GB and 4BC. Their new show launches this Saturday, October 31, and continues on weekends right through until the […]
Klarna Launches First Australian TVC Via Thinkerbell
Swedish shopping app Klarna has launched ‘k-Rated’, a new creative campaign developed and produced by Thinkerbell. Klarna’s K-Rated campaign delivers a series of scannable pixelated images which provide consumers with the tools they need to be inspired and shop smarter in the lead-up to the festive season. An interactive TV commercial – the brand’s first […]
The Brag Media To Exclusively Represent Australia & New Zealand Audiences Of Variety
The Brag Media, Australia’s number one music and entertainment publisher, has today announced it will exclusively represent Australia and New Zealand audiences for Variety. Variety is the most authoritative and trusted source of entertainment business news, reaching an audience of affluent influencers. For 115 years, influential producers, executives and talent in entertainment have turned to […]
Chello Picks Up ShopifyPlus And Four New Hires
Chello has announced three business wins across its business and four new hires to support recent growth. Joining the agency’s roster is ShopifyPlus APAC along with project work with ShopifyPlus North America, Shef, and Raine & Horne’s national brand. These wins complement the agency’s existing LIV by Mirvac and Qudos Bank accounts. ShopifyPlus APAC Marketing […]
New Campaign For MyDeal.Com.Au Urges Aussies To Bag Their Own Deal
MyDeal.com.au made a splash in the online retail sector last week with its successful IPO on the ASX. This week, however, the brand has made waves on television screens nationwide with the release of its lyrical 2020 Christmas campaign for the all-important December quarter, created in partnership with Cyclone Creative Agency. While COVID-19 has affected […]
Vollebak Prepares For Life On Mars In The Aussie outback
Vollebak has landed in the Martian deserts of Western Australia, bringing the future of fashion to the most unlikely first physical store on Earth. Situated in the middle of the Great Victoria Desert, the Tjukayirla Roadhouse is a three-day drive or a private plane ride from Perth, yet the alien landscape reflects a clothing innovator […]
Afterpay Taps TikTok For Fashion-Forward Fun In New Campaign
Following the announcement of its title sponsorship of Australian Fashion Week 2021, Afterpay has today launched a week long TikTok campaign, giving its users a spotlight to show off their unique personal style. Afterpay has engaged popular Australian TikTok creators, Sarah Magusara, Seb Laz, Ramon Israel, Caitlin Cummins, Shay & Nate, Georgia & Zac, and Kika Lateef to lead the #AfterpayRunway hashtag challenge, […]
Zenith Appoints Joshua Lee As National Head Of Digital & Data
Zenith Australia has promoted Joshua Lee to the new role of National Head of Digital & Data. Effective immediately, Lee has been elevated from his current position as Head of Digital in Melbourne. On his appointment, CEO Nickie Scriven said: “Josh has been charged with leading the ongoing product development of our specialist digital and […]
QMS Showcases B&T Women In Media Winners
QMS is proud to showcase this year’s winners of the 2020 B&T Women in Media Awards, by celebrating these talented and inspiring women together with the broader community across our premium digital billboard network. Some of the fabulous women recognised at yesterday’s award ceremony included Kath Blackman from Versa Agency, winning the awards for both […]
It’s Here! All The Incredible Winners From B&T’s Women In Media Awards 2020!
Are Media and B&T couldn’t be more thrilled to congratulate the winners of this year’s Women in Media Awards. It was the virtual celebration to end all virtual celebrations as hundreds of media professionals tuned in to watch 17 incredible industry leaders recognised for their phenomenal achievements in media over the last 12 months. It’s […]
MEET YOUR 2020 WOMEN IN MEDIA WINNERS HERE
B&T’S Women in Media winners have been announced, here we profile in depth each and every one of the incredible winners.
We Need To Talk About B2B Events
This columnist asks is it the end for B2B events? And if so, where will B&T journalists take afternoon naps now?
Women In Media’s Nat Harvey: “Humans Need Other Humans To Thrive And Co-Create Happiness”
Seven's sales director Nat Harvey muses on the year that was AND doesn't use the words "bognogs" or "willy dribbler".
Women In Media’s Juliette Stead: “Playing It Safe Isn’t An Option For Me”
Juliette Stead declares, "Playing it safe isn’t an option for me." Top news if Juliette's your tennis doubles partner.
LiveRamp And The Trade Desk Combine For Cookieless Solution
LiveRamp and The Trade Desk prepare for a cookieless world. And in further bad news, Delta Goodrem is touring.
Nine & The Lab Reveal One In Three Of Nine’s Talk-Radio Listeners Attribute It To Increasing Their Happiness
Study finds radio can increase your happiness. That's probably not the case if your horse gets beat on 2KY, however.
