Veridooh has partnered with digital out-of-home (DOOH) media owner iQOOH to offer advertisers independent tracking and measurement for their OOH campaigns (lead image: Veridooh co-founders Jeremy Yang and Mo Moubayed).
As a result, all iQOOH clients will be able to verify their DOOH campaigns, giving added trust and transparency in performance and the sector.
Veridooh’s proprietary SmartCreativeTM system independently collects tracking, measurement, and verification data to assess the performance of DOOH campaigns. The technology provides more than 400 metrics on campaign delivery in an easy-to-use dashboard.
IQOOH co-founder David Peters said: “We built iQOOH with accountability and transparency at its core and making Veridooh’s independent verification solution available to our advertisers helps us promote these values. If advertisers can see exactly how their campaign is performing, they can better understand how OOH is helping their brand grow and delivering on key objectives, which is more important than ever in the current climate.”
Veridooh’s Moubayed said: “It’s exciting to partner with an innovative media supplier to help marketers and buyers understand the value they are getting from their OOH investment. Since launching into the UK last year, we’ve seen strong interest from local advertisers in independent verification so it’s great to work with local media owners and provide our solution to more brands.”
