Vend, the industry leading cloud-based retail point-of-sale software provider, has today announced the appointment of Sarah Macartney as its new Director of Marketing.
Macartney brings 15 years of global marketing experience to the role, including an eight year career with SEEK most recently as Head of Corporate Affairs. During her time at SEEK she established and ran several Group functions including public and government relations as well as managing internal and external communications, and overseeing executive communications.
Operating across the portfolio of companies within the SEEK Group her role also encompassed leading the corporate communications for mergers and acquisitions, and advising SEEK’s investment portfolio of early-stage investments in their marketing and communications.
Reporting directly to Vend’s founder Vaughan Fergusson, Macartney will lead Vend’s global brand and communications efforts as the company strengthens momentum in the USA, UK and Australia, as well as drive marketing efforts to support Vend’s push into the mid-market and key vertical markets, including Fashion & Apparel, Sporting Goods, & Homewares.
Macartney will also oversee Vend’s strategic partner program and work on co-marketing initiatives with key partners such as Afterpay, Xero, Tyro, Google and Apple, as well as partner resellers in North America. Strategic partners are a key growth channel for Vend as the company deepens its focus on being an agnostic, open “ecosystem” of cloud-based solutions to help retailers grow through best-in-breed software.
Commenting on the announcement, Vaughan Fergusson, founder of Vend, said: “Sarah Macartney is coming on board at a crucial stage for the business as we look to double down on growth in our key markets – USA, UK and Australia, and cement our position as the vendor of choice for retailers looking for cloud-based retail solutions to grow their business. It’s not only a crucial time for the business, but a crucial time for the industry, too, as retailers adapt to the new retail spring. Sarah’s appointment enhances our ability to support these retailers so they can focus on doing the important things as they adapt to the post-COVID retail environment.”
Macartney added: “I am thrilled to be able to contribute to the growth story of Vend. Working alongside highly motivated and talented people with a market-leading proposition is a really exciting opportunity. The independent retail sector is such an important contributor to creating the bustling high streets we all love to shop in and I can’t wait to see Australia’s retailers adapt and thrive.”
Please login with linkedin to commentVend
Sustainable soap brand Single Use Ain’t Sexy has been greeted with a huge influx of support after raising over half a million dollars in funding via a crowdfunding campaign. The brand has launched itself into the ‘green economy’ by calling on the Australian public to financially back them and their mission to get Aussies to […]
Queer Artist Ryan James Caruthers has publically slammed software company Unfold after it asked to use the artist’s work for free as part of its Pride Month social media campaign. Caruthers took to Instagram to show screenshots of the conversation he had with Unfold after it asked the artist to share 12 of his images […]
After relaunching in September last year, TWOOBS has become a ‘kinda’ shoe brand by also focusing on making the world a ‘kinder’ place and creating more consumer-conscious shopping. The vegan shoe brand founded by sisters Jess and Stef Dadon changed its marketing approach last year and stopped using social media to push sales the old-fashioned […]
Highly experienced tourism marketer Kelly Ryan has been appointed to lead the marketing efforts at Visit Sunshine Coast (VSC). During the past 12 years, Ryan has supported Canberra’s tourism industry in senior marketing roles, including as director of strategy and insights as well as director of marketing at VisitCanberra. Most recently, Ryan has been working […]
GHO Sydney has developed a new educational platform for Family Planning NSW to help parents and carers of children with disabilities navigate the changes to their bodies, emotions and social interactions. The project, ‘Planet Puberty’, was made possible through funding from the federal government’s Department of Social Services, and was co-designed with people with disability […]
JCDecaux today announced conservation organisation, Bush Heritage Australia, as its major charity partner for 2021. The partnership is part of a series of ‘social impact’ initiatives the business is launching this year, under the banner of JCDecauxHEART. JCDecauxHEART focuses on three areas of social impact: health and mental health, environmental sustainability, and enriching urban communities. […]
Shameless Media’s Michelle Andrews and Zara McDonald’s latest podcast, The Books That Changed My Life, will launch exclusively on LiSTNR on Tuesday, 15 June. Throughout the series Michelle and Zara will talk with guests including Kevin Kwan, Laura Henshaw, Jock Zonfrillo, Susan Carland, Hamish Blake and Delta Goodrem about the books that have had a profound impact […]
In celebration of Pride Month, cult streetwear brand Champion has announced an Australia-and New Zealand-first Pride range, Champions of Pride, and ongoing partnership with the Queer Sporting Alliance. Championing a cause, celebrating community, and aiming to create real change, the capsule collection proudly heroes the Pride colours in a selection of signature Champion tees, iconic […]
Following the successful deployment of BankiFi’s technology platform at The Co-operative Bank in the UK, BankiFi has appointed Lloyd Parata to lead their expansion into the Australian Financial Services market. BankiFi’s technology platform ensures banks remain relevant by offering SMEs an innovative solution to operate their business, whilst avoiding common challenges like late payment. Parata, […]
Mars Wrigley 5 Gum has partnered with Twitch to launch Team CLUTCH, a team of Twitch streamers who will assemble on for three live squad streams tackling popular games like Fortnite while embodying the brand’s ethos of ‘life happens in 5’. This partnership builds on 5 Gum’s 2020 Twitch activation, and is set to create […]