Vegemite Launches New ‘Vegemite Squeezy’ Via Thinkerbell

Vegemite Launches New ‘Vegemite Squeezy’ Via Thinkerbell
SHARE
THIS



VEGEMITE is expanding its range – announcing the arrival of a new product – VEGEMITE Squeezy! It is VEGEMITE, just squeezier and upside down in a squeezable bottle.

“We know that Aussies are passionate about their VEGEMITE and here at VEGEMITE, we take a lot of pride in making a range of VEGEMITE products that every Australian can enjoy,” said Matt Gray, head of marketing at Bega Foods.

“We’re excited to launch VEGEMITE in this new convenient format. It’s the great tasting VEGEMITE you know and love, just easier and squeezier.”

Bega Cheese Limited’s team of VEGEMITE experts have worked hard behind the scenes at the home of VEGEMITE in Port Melbourne to deliver a great tasting VEGEMITE Squeezy product.

“We know that cooking with VEGEMITE, fondly referred to as ‘Australia’s umami’, is on the rise. From VEGEMITE and cheese spaghetti to VEGEMITE and cheese scrolls – VEGEMITE creations are popping up in kitchens across Australia. VEGEMITE Squeezy makes VEGEMITE even easier to use and enjoy – VEGEMITE enthusiasts will love the new addition to the VEGEMITE family.”

How do you make anything ‘Taste Like Australia’? To support the arrival of VEGEMITE Squeezy, VEGEMITE will be launching a new advertising campaign that lets people know how to make anything ‘taste like Australia’.

Simply squeeze a little bit of VEGEMITE in your spag, on your snag or your favourite snack. The campaign will be across out of home, digital, tv and other channels. The campaign for Vegemite Squeezy also builds off the media generated after the launch of the VEGEKNIFE – highlighting the issue of cross contamination with Vegemite and butter.

Please login with linkedin to comment

Thinkerbell Vegemite

Latest News

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat
  • Media

Wavemaker Snares L’Oréal’s $70 Million Media Account Away From Carat

As part of L’Oréal’s global corporate governance process, which sees a media review completed every four years, L’Oréal Australia and New Zealand have appointed GroupM agency Wavemaker as its new media agency from 1st October 2021. The review process was overseen by Ebiquity, an independent advisor to manage the process on behalf of L’Oréal Australia and […]

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign
  • Advertising

BrandCrowd Creates Shareable Logo For Government’s ‘Arm Yourself’ Campaign

Logo designer BrandCrowd has created its own logo to align with the federal government’s ‘Arm Yourself’ vaccine campaign. Taking inspiration from the iconic World War Two image of Rosie the Riveter, the logo was created by a network of designers. According to BrandCrowd, “with the Australian government’s COVID-19 vaccination rollout under increasing scrutiny and accompanying […]

Jodie Oddy Makes Return To Radio, Scoring Nova Show
  • Media

Jodie Oddy Makes Return To Radio, Scoring Nova Show

Nova 919 has announced that Jodie Oddy will officially join the station, with The Jodie Oddy Show set to kickstart Nova’s weekends. An Adelaide radio favourite and one of the most enduring and successful female media personalities in SA, Oddy joins Nova with over 13 years breakfast radio experience and is excited to be getting […]

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally
  • Opinion

Making A Name For Your Brand In A New Market: Tips For Launching A Campaign Globally

Jacqueline Gonzales [featured image] is the Head of Global Marketing at Squarespace. In this piece, she shares her best pieces of advice for launching a campaign globally. It’s estimated that we see between 6,000 to 10,000 ads every single day. In today’s digital landscape we’re constantly bombarded by so many different brand messages from every […]

Opinion

by B&T Magazine

B&T Magazine