VEGEMITE is expanding its range – announcing the arrival of a new product – VEGEMITE Squeezy! It is VEGEMITE, just squeezier and upside down in a squeezable bottle.
“We know that Aussies are passionate about their VEGEMITE and here at VEGEMITE, we take a lot of pride in making a range of VEGEMITE products that every Australian can enjoy,” said Matt Gray, head of marketing at Bega Foods.
“We’re excited to launch VEGEMITE in this new convenient format. It’s the great tasting VEGEMITE you know and love, just easier and squeezier.”
Bega Cheese Limited’s team of VEGEMITE experts have worked hard behind the scenes at the home of VEGEMITE in Port Melbourne to deliver a great tasting VEGEMITE Squeezy product.
“We know that cooking with VEGEMITE, fondly referred to as ‘Australia’s umami’, is on the rise. From VEGEMITE and cheese spaghetti to VEGEMITE and cheese scrolls – VEGEMITE creations are popping up in kitchens across Australia. VEGEMITE Squeezy makes VEGEMITE even easier to use and enjoy – VEGEMITE enthusiasts will love the new addition to the VEGEMITE family.”
How do you make anything ‘Taste Like Australia’? To support the arrival of VEGEMITE Squeezy, VEGEMITE will be launching a new advertising campaign that lets people know how to make anything ‘taste like Australia’.
Simply squeeze a little bit of VEGEMITE in your spag, on your snag or your favourite snack. The campaign will be across out of home, digital, tv and other channels. The campaign for Vegemite Squeezy also builds off the media generated after the launch of the VEGEKNIFE – highlighting the issue of cross contamination with Vegemite and butter.
From Friday, December 4, Snapchatters and Bitmoji users will be able to pair with their own Bitmoji avatars with Levi’s casualwear apparel. The Levi’s x Bitmoji designs will also appear across a variety of experiences on Snapchat including Chat and games, on the Snap Map and in Lenses. All products will be available for purchase […]
John Chaplin (pictured), former Chief Product Officer of Hogarth Australia and Co-founder of award winning digital agency Fusion, has launched a new digital product design company, Diagram. Based in Sydney, Diagram are a collective of creators and makers who partner with individuals, agencies, startups, business and industry to design and build considered, elegant digital products. […]
After announcing the mega acquisition of workplace chat company Slack yesterday, tech giant Salesforce has made a raft of announcements as part of this year’s annual Dreamforce event, which has been held virtually. Headlining the announcements was news of Salesforce Hyperforce, which comes as a reimagination of the company’s platform architecture built to securely and […]