VCCP Business Acquires Sling & Stone To Create $50m Global PR And Communications Group

VCCP Business Acquires Sling & Stone To Create $50m Global PR And Communications Group
B&T Magazine
Edited by B&T Magazine



VCCP Business, part of VCCP, the global challenger network for challenger brands, has acquired Sling & Stone, a multi-award winning PR and communications agency with offices in Sydney, Auckland, and Los Angeles.

Sling & Stone launched in 2010 with a specific focus on startups, high-growth tech and challenger brands shaping the future. The agency has grown to three countries, 70 people, multiple agency of the year and best place to work awards, and a world-class client roster.

Through the acquisition, Sling & Stone will become part of VCCP Business, a family of award-winning specialist agencies that work with some of the most innovative companies in the world.

Sling & Stone will work in partnership with leading technology agencies Method in North America and Harvard in the UK, as well as advocacy specialist agency inEvidence.

The combined global PR and communications group will help clients everywhere shape the future of how we live, work, and play. It will grow the group’s technology billings to $50 million (£30 million), with a 250+ strong team, cementing its global presence.

Sling & Stone, which was founded by Vuki Vujasinovic 11 years ago, has enjoyed rapid growth partnering with some of the most exciting startups, category-defining unicorns and publicly-listed industry leaders, including current clients Twitter, Google, Stripe, Xero, and Zip.

Jo Parker, group CEO of VCCP Business, said: “From the moment we met Vuki and his team, we had so much in common — a challenger mindset, a global ambition and a culture of collaboration and openness. We are really excited to work with all the Slingers and to build on our shared global vision.”

Vuki Vujasinovic, founder and CEO of Sling & Stone, said, “we’ve been partnering with innovative and important brands for more than a decade now, playing a key role in their growth. Working with these types of clients is what we’re good at, and what we love doing.”

“I’m so happy that we’ve found the perfect growth partner in VCCP Business. We have a shared vision to focus on telling these stories that are reshaping the world around us.”

“Sling & Stone has always been mission-driven and ambitious, and we know our future is going to be even stronger with the smarts and the skills of the VCCP group backing us. We get to immediately plug into the global scale and skills of VCCP Business — unlocking reach and expertise for our clients, campaigns, and team.”

“This is the beginning of a new and exciting chapter for Sling & Stone, and we’re just getting started.”




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