Vanuatu Tourism Launches ‘Wake Up In Vanuatu’ Campaign Down Under

Vanuatu Tourism Launches ‘Wake Up In Vanuatu’ Campaign Down Under

Vanuatu Tourism Office has launched a $255,000 local consumer marketing campaign that plays on daily grind of Australian commuters with the aim of inspiring them to dream about a Vanuatu holiday where they are free of life’s ongoing obligations.

The message of the ‘Wake Up in Vanuatu’ campaign is an evolution of the Vanuatu destination brand Discover What Matters, and has three content pillars to showcase what is on offer in Vanuatu for visitors.

The campaign also places an emphasis on reaching commuters in Sydney and Brisbane because of direct flight links to Vanuatu from these cities.

It will be promoted on outdoor media bus panels in Sydney and Brisbane, and supported by a strong digital and social advertising presence, using hero videos, digital display and social adverts on targeted digital channels.

The campaign will run in NSW, Queensland and Victoria until the end of May.

Please login with linkedin to comment

Vanuatu Tourism Wake up in Vanuatu

Latest News

AFR Remya Ramesh head of digital experience at Coles for BOSS Young Executive of the Year  Wednesday 16th June 2021 Photo by Eamon Gallagher
  • Media

AFR BOSS Names Winners Of 2021 Boss Young Executives Awards

In a year where ‘business as usual’ is anything but, AFR BOSS reveals six of Australia’s most inspirational and outstanding young leaders who excelled during the pandemic. The six have been crowned the 2021 BOSS Young Executives in the prestigious awards program, now in its 18th year. Run in conjunction with global leadership consulting firm […]

QMS Renews Contract With Manboom
  • Marketing

QMS Renews Contract With Manboom

On first inspection, B&T was hoping to bring you some manboobs news here. But as you'll see, it's a girdle-free read.

Marketing strategy on digital mobile platform - cross-device tracking programmatic advertising and multi targeting with laptop and mobile phone gadgets.
  • Technology

Index Exchange And MediaMath Join The Human Collective

HUMAN Security (formerly White Ops) today announced two new founding Human Collective members: Index Exchange and MediaMath. Together they participated in thought-provoking panel discussions during the recent IAB Tech Lab CTV & Video Advertising: Growing with Standards virtual event where they emphasized how important it is to work together in the fight against fraud on […]

by B&T Magazine

B&T Magazine
SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations
  • Media

SCA Appoints Cathrine McVeigh To Head Of Audio Production And Operations

SCA has announced the appointment of Cathrine McVeigh to head of audio production and operations. She will be part of the content leadership team. In the newly created role, McVeigh will oversee the creation of SCA’s new audio production and content operations hub and lead a combined team across the country to deliver a rapidly […]