Val Morgan’s Outdoor Bed Cinema Returns

Val Morgan’s Outdoor Bed Cinema Returns
B&T Magazine
Edited by B&T Magazine
SHARE
THIS



Outdoor bed cinema, Mov’in Bed, returns for its fourth season, and Val Morgan has partnership opportunities available for brands to make an impact within one of the most engaging and socially shared cinematic experiences across the nation.

The scenic rooftop car park at Sydney’s Entertainment Quarter (EQ) will transform from the nostalgic Mov’in Car season to Mov’in Bed from December until March next year.

Sydneysiders will be able to relax in 1 of 150 comfortable queen-size beds and tuck into a throwback film, or a big blockbuster hit with plenty of movie snacks and popcorn in hand.

If a different seating style is preferred, audiences can lay down a blanket and take advantage of the extra picnic-style seating available for up to 150 guests across the lawn area.

The experience will also be equipped with Mov’in Car’s 1950’s diner-themed menu serving American-style burgers, pizzas, milkshakes, banana splits freshly made to order, giving audiences the chance to have a truly unforgettable night within the heart of Sydney.

Vincent Hernandez, founder and managing director of Mov’in Bed said: “Mov’in Bed is back and bigger than ever.

“We’re anticipating a huge year due to the pent-up demand to get out and enjoy fun experiences after spending such a long time in lockdown.

“This year, Sydneysiders can get the best of both worlds with Mov’in Car, now with Mov’in Bed, and our team has gone to new levels to ensure this season is the best one yet.”

Since its inception, Mov’in Bed seasons have been highly successful with each session selling rapidly with the 2021/22 season predicted to overperform on previous years.

Guy Burbidge, managing director of Val Morgan, said: “The summer of experiences is well and truly heating up, and Mov’in Bed gives advertisers a truly unique opportunity for the brand presence within one of the most memorable and impactful outdoor events Sydney will see across the coming months.

“Cinema is currently in its golden age of shared social experiences and Mov’in Bed is the ultimate summer environment for brands to connect with high value, millennial audiences.”

Please login with linkedin to comment

Outdoor Bed Cinema Val Morgan

Latest News

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement
  • Opinion

What Aussie Brands Can Learn From Global Lessons In Sustainability Engagement

In this guest post, Stu Wragg (lead image), chief strategy officer at Herd MSL, takes a look at global brands getting the sustainability message right and the lessons Aussie brands can learn along the way… The need to address increased consumer and employee interest in the environmental and social action of business is clear to […]

Opinion

by B&T Magazine

B&T Magazine
SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin
  • Marketing

SOCA Welcomes Two New Senior Hires In Farah Alias And Neil Martin

Significant Other Creative Agency (SOCA) has brought on two senior hires, with Farah Alias joining as partnerships director and Neil ‘Marty’ Martin jumping into a dual head of art role. Alias (pictured, right) brings with her a wealth of senior international experience and knowledge from DDB & BBDO Singapore, Wunderman Thompson, and most recently Rare. […]

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ
  • Marketing

Ogilvy NZ Lands Partnership With Breast Cancer Foundation NZ

Ogilvy NZ has been appointed as the new creative and strategy agency for Breast Cancer Foundation NZ. BCFNZ chief executive Ah-Leen Rayner said the Ogilvy team presented a new direction for the foundation with a strong focus on reaching Maori and Pasifika women who were over-represented in breast cancer statistics. “Ogilvy’s approach acknowledged our current […]

Claxon Bags CarExpert Partnership For Creative And Media
  • Marketing

Claxon Bags CarExpert Partnership For Creative And Media

Australian new car website, CarExpert.com.au has appointed independent growth agency Claxon as its creative and media agency after pitches from a slew of other agencies that included HERO and DDB. Claxon will be handling the creation of a new national TVC campaign and the associated media account working closely with shareholder, Seven West Media to […]

InsideOut PR Wins Prestige InHome Care Account
  • Media

InsideOut PR Wins Prestige InHome Care Account

Sydney PR agency InsideOut PR has been appointed for Prestige InHome Care, an in-home aged care service with a focus on media relations. InsideOut PR worked with Prestige Inhome Care back in 2013 and again in 2017 launching their public relations and advertising program; and supporting their growing profile in the market. Founder and CEO […]