Outdoor bed cinema, Mov’in Bed, returns for its fourth season, and Val Morgan has partnership opportunities available for brands to make an impact within one of the most engaging and socially shared cinematic experiences across the nation.
The scenic rooftop car park at Sydney’s Entertainment Quarter (EQ) will transform from the nostalgic Mov’in Car season to Mov’in Bed from December until March next year.
Sydneysiders will be able to relax in 1 of 150 comfortable queen-size beds and tuck into a throwback film, or a big blockbuster hit with plenty of movie snacks and popcorn in hand.
If a different seating style is preferred, audiences can lay down a blanket and take advantage of the extra picnic-style seating available for up to 150 guests across the lawn area.
The experience will also be equipped with Mov’in Car’s 1950’s diner-themed menu serving American-style burgers, pizzas, milkshakes, banana splits freshly made to order, giving audiences the chance to have a truly unforgettable night within the heart of Sydney.
Vincent Hernandez, founder and managing director of Mov’in Bed said: “Mov’in Bed is back and bigger than ever.
“We’re anticipating a huge year due to the pent-up demand to get out and enjoy fun experiences after spending such a long time in lockdown.
“This year, Sydneysiders can get the best of both worlds with Mov’in Car, now with Mov’in Bed, and our team has gone to new levels to ensure this season is the best one yet.”
Since its inception, Mov’in Bed seasons have been highly successful with each session selling rapidly with the 2021/22 season predicted to overperform on previous years.
Guy Burbidge, managing director of Val Morgan, said: “The summer of experiences is well and truly heating up, and Mov’in Bed gives advertisers a truly unique opportunity for the brand presence within one of the most memorable and impactful outdoor events Sydney will see across the coming months.
“Cinema is currently in its golden age of shared social experiences and Mov’in Bed is the ultimate summer environment for brands to connect with high value, millennial audiences.”
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