Val Morgan Outdoor (VMO) has recently added Fitness and Lifestyle Group’s Zap Fitness gym network to their outdoor screen media network
Zap Fitness are the latest addition to the VMO active network, which comprises 4,000 screens across more than 1,100 locations.
Zap Fitness will be joining Fitness First, Goodlife, Anytime Fitness, Fernwood, Belgravia Leisure Centres, City Fitness, select Club Lime clubs, and Jetts Fitness in the VMO active network.
Chief commercial officer of the Hoyts Group and VMO, Anthony Deeble, commented: “Over the last two years, VMO has been dedicated to expanding its media footprint across
the health and wellness sector and we’re thrilled to now have Zap Fitness as part of the
Active network.
“We’re committed to ensuring our Active network is built to deliver audiences on a mass scale, giving advertisers an unmatched opportunity to connect with positive, action-oriented Australians across this key environment.”
Over the past two years, VMO Active network have grown across the nation, capturing 1.35 million Aussies every week in their most receptive mind frame.
Zap Fitness are the final piece of Fitness and Lifestyle Group’s gym networks that VMO plans to secure.
With the partnership, 162 high quality 100 per cent digital screens will be added to the network across 54 Zap Fitness locations.
The acquisition comes after a long lockdown where gym-goers were desperate to get back to their routines and according to DART, VMO’s audience measurement tool, they are.
Members are spiking to near pre-lockdown levels across the nation, giving advertisers confidence that their audience is back in the key environment.
Managing director of VMO, Paul Butler, added: “After a tumultuous year of on-and-off
lockdowns, it’s no surprise that audience numbers are on the rise across New South Wales
and Victoria, as people look to readjust their lives, and return to their health and fitness
routines.
“Members across this space are highly engaged, often in extremely receptive
mind frames, making it the perfect environment for brands to capture attention and
connect with key audiences.”
