V-Energy Gets Its Swag On In New Campaign With Rapper Lil Pup

V-Energy Gets Its Swag On In New Campaign With Rapper Lil Pup
SHARE
THIS



V Energy Australia has today launched the fourth instalment of its ‘The Massive Hit That Improves You A Bit’ positioning, with a campaign featuring emerging rapper Lil Pup.

Created by TKT Sydney (a Clemenger-owned creative consultancy) and directed by Finch’s Benji Weinstein, the new campaign is set against the backdrop of a $15 million Miami mansion, where Lil Pup goes head-to-head with a V-drinking, better version of himself, Lil ‘Big’ Pup.

The campaign will also feature a full-length film clip which airs in-cinema, online, and across music video channels, and will be supported by below-the-line activity.

 

It is the second brand campaign created for V Energy by TKT Sydney.

TKT Sydney creative director Ben Clare said the strength of the work comes down to the simple, universal truth that when you have an energy drink, you become a marginally better version of yourself.

“Creating communication platforms is a tricky business. Creating ones that endure and are celebrated for their creativity and effectiveness is trickier still,” he said.

Karl Davies, head of energy at Frucor, said the crew at TKT Sydney has once again successfully built on the huge success of V Energy’s previous campaign.

“We have seen all our brand health metrics increase when our ‘Massive Hit’ campaigns are running and we anticipate the new creative for 2017 to be the most successful yet,” he said.

Please login with linkedin to comment

australian museum Lil Pup TKT Sydney

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]