Unvilever Appoints Indie Agency LOUD To Lead Lipton Advertising

Unvilever Appoints Indie Agency LOUD To Lead Lipton Advertising

Independent agency LOUD has been appointed to develop Lipton’s new brand campaign after a competitive pitch process.

“LOUD demonstrated a deep cultural understanding of the Australian market and a genuine enthusiasm for the Lipton brand that stood out through the pitch process. We’re excited about this partnership and look forward to launching our new campaign and a series of innovative products with the LOUD team,” said Monica Reyes, Marketing Manager ANZ and Managed Geographies.

Lorraine Jokovic, CEO at LOUD added: “We are delighted to be partnering with Lipton and are thrilled to have been chosen to make our mark on a brand that has been loved by Australians for over a century. We’re proud of our expertise in the cultural connection of brands and people.”




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