Independent agency LOUD has been appointed to develop Lipton’s new brand campaign after a competitive pitch process.
“LOUD demonstrated a deep cultural understanding of the Australian market and a genuine enthusiasm for the Lipton brand that stood out through the pitch process. We’re excited about this partnership and look forward to launching our new campaign and a series of innovative products with the LOUD team,” said Monica Reyes, Marketing Manager ANZ and Managed Geographies.
Lorraine Jokovic, CEO at LOUD added: “We are delighted to be partnering with Lipton and are thrilled to have been chosen to make our mark on a brand that has been loved by Australians for over a century. We’re proud of our expertise in the cultural connection of brands and people.”
