UnLtd is challenging the media, marketing and creative industry to invent a ‘product with purpose’ for UnLtd with the winner receiving a trip of a lifetime to New York.
The winning idea will be brought to life and sold as our industry’s first social purpose product with all proceeds going to UnLtd to help children and young people at risk.
UnLtd CEO, Chris Freel commented: “Social enterprises like TOMS, Thankyou and Who Gives a Crap are rapidly growing as consumers turn to products that are not just good but also do good.
“As the industry’s social purpose organisation, we are in a unique position to set up a social enterprise for our industry that sells awesome products whilst helping generate funding for UnLtd’s charity grants program.”
Freel continued: “We know our industry is full of great minds with plenty of creativity, commercial acumen and big ideas and we want to help bring those ideas to life to make a positive change in society.
“This is a great opportunity to pull out those great ideas gathering dust in the bottom drawer and make a real difference.”
The competition launches today and will run until 19 July with the finalists pitching their ideas to the UnLtd ‘Great Sharks’ live on stage at Advertising Week APAC in August.
Not only will the winners receive a trip for two to Advertising Week New York, they will also get a chance to see their product brought to life and sold by UnLtd, changing the lives of thousands of young people at risk.
The product or service can either be targeted to consumers, or a B2B offering targeting the media, marketing and creative industry.
Products must be cool, good, in line with UnLtd’s brand and purpose and yield maximum return.
Competitors need to also provide a top-line marketing plan and commercial breakdown.
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