University Of Southern Queensland Unleashes ‘Fearless’ Campaign

University Of Southern Queensland Unleashes ‘Fearless’ Campaign

USQ unleashes ‘fearless’ through Brother and CThe University of Southern Queensland (USQ) has launched a set of fresh film and TVC assets as part its Fearless campaign, developed by newly appointed Brisbane-based independent agency, Brother and Co.

The work, created with real USQ students, staff and graduates, positions the university as one that not only helps its students discover knowledge, but also develop the belief to put it to use.

Executive creative director of Brother, Piet Human, said the TVC showcases three USQ students and their fearless pursuit of learning and growth. “USQ has a relentless spirit of teaching and doing. It’s seen them grow from a regional university to one of Australia’s foremost online education providers.

“We not only wanted to capture this spirit, but show how USQ instils it in their students, allowing them to unleash their own sense of fearlessness.”

University Of Southern Queensland

Executive director of marketing and student attraction at USQ, Helen Nolan, said the Fearless positioning was already resonating with prospective and existing students alike.

“The opportunity with the TVC was to further dimensionalise Fearless, but do it in a meaningful way,” she said.

You only have to spend a few minutes with the students featured in the TVC to sense the self-belief they have discovered and the difference USQ has made to their professional lives.”

The campaign is set to air from Sunday, 22 January 2017 on all major television networks in Queensland.

CREDITS

TVC Production: Taxi Film Production

Director: Miles Murphey

Producer: Imogen Dick

Strategist: Kurt Viertel

Creative Director: Piet Human

Art Director: Julia Cavallaro

Account Manager: Marissa Nash




Please login with linkedin to comment

Taxi Film Production University of Southern Queensland

Latest News

Sydney Comedy Festival: Taking The City & Social Media By Storm
  • Media

Sydney Comedy Festival: Taking The City & Social Media By Storm

Sydney Comedy Festival 2024 is live and ready to rumble, showing the best of international and homegrown talent at a host of venues around town. As usual, it’s hot on the heels of its big sister, the giant that is the Melbourne International Comedy Festival, picking up some acts as they continue on their own […]

Global Marketers Descend For AANA’s RESET For Growth
  • Advertising

Global Marketers Descend For AANA’s RESET For Growth

The Australian Association of National Advertisers (AANA) has announced the final epic lineup of local and global marketing powerhouses for RESET for Growth 2024. Lead image: Josh Faulks, chief executive officer, AANA  Back in 2000, a woman with no business experience opened her first juice bar in Adelaide. The idea was brilliantly simple: make healthy […]