The democracy sausage is a tradition of this great nation; a cornerstone of Australian Democracy and the quintessential post-vote snack of choice.
Millions of voters across Australia will head straight for their local sausage barbie, and we applaud you, but with many finding themselves without a sausage (or sizzle) to call their own this election day, Uber Eats is ready to step in to deliver the classic Democracy Sausage.
Fronted by celebrity chef and adopted Aussie, Iain ‘Huey’ Hewitson, the campaign aims to ensure thousands of voters in Brisbane, Melbourne and Sydney are able to get their hands on an election day snag. It runs full tilt at election tropes, from political-style bill posters to endorsement videos to real-time updates on how Australia likes its Democracy Sausage, as the orders pile up on the big day.
The campaign via Special will show up across a series of social and digital spots, OOH and influencer channels supported by EssenceMediacom; and is the latest innovative offering under the ‘Get Almost, Almost Anything’ banner– a series that has previously starred Kris and Kendall Jenner, Tom Felton, Nicola Coughlan, Jason Alexander, Andy Murray and Cher.
On the menu? A classic selection of meat and vegetarian snags, served up with a choice of mustard, barbecue or tomato sauce – with an option to add cooked onions too . Each customisable meat and vegetarian option will be sold on bread and come in limited-edition containers, available for $3.50 each on Uber Eats.
“Whether people are voting in their budgies at the surfclub, or dashing into their local public school to cast their ballot, the post-vote democracy sausage is a cherished part of Aussie culture,” said head of marketing, Uber ANZ, Nicole Bardsley. “We’re supplementing the incredible work of local fundraising teams to help early voters – or those without a local fundraising option – get almost, almost the real experience from the comfort of their homes. And we’re doing it to support our ongoing partner – the Australian Red Cross.”
“When we found out just how many go without a democracy sausage on election day, we knew we needed a common sense solution to reduce the number of voters going snagless,” added creative at Special, Magnus Flynn. “After all, Australia on election day is like a pair of tongs: both sides come together for a sausage. That’s something worth preserving.”
Uber Eats will donate $3.50 from every order of the Democracy Sausage to the Australian Red Cross this election day.
Just open the Uber Eats app and search “democracy sausage” on May 3rd.
CREDITS
Uber Eats:
Senior Director of Marketing, International: Lucinda Barlow
Senior Director of Marketing, APAC: Andy Morley
Head of Marketing, ANZ: Nicole Bardsley
Sr. Marketing Manager: Olivia Sykes
APAC Agency Lead,: Bec Morton
Creative Director, APAC: Adam Ledbury
Director Communications, ANZ: Peta Fitzgerald
Head of Delivery Communications, ANZ: Nick Vindin
Communications, ANZ: Josh O’Connor
Social Media Manager, APAC: Chanelle Murray
Social Media Associate; Haley Evirgen
Media Lead, ANZ: Rob Maddison
Special:
Partner/CEO: Lindsey Evans
Partners/CCO: Julian Schreiber & Tom Martin
Group Creative Directors: Peter Defries & Alan Wilson
Lead Creatives: Toby Moore & Magnus Flynn
Managing Director: Lauren Portelli
Team Leads: Chris Braks, Rachel McEwen
Business Director: Cali Fish
Head of Strategy: Celia Garforth
Strategy Director: Heather Sheen
Executive Producer: Margot Fitzpatrick
Integrated Producer: Will Sealey
Head Of Stills: Nick Lilley
Stills Producer: Danielle Senecky
Head Of Design: Adam Shear
Finished Art: John Rivera, Jen Bailey
Managing Director PR: Alex Bryant
Creative Strategy Director PR: Kate Wilkinson
Account Manager PR : Helena Hampshire
Special Made: Editor: Ollie Knocker
Maverick:
Rose Freeburn: Innovation Director
Jessica Sandow: Executive Producer
Mackenzie Argent: Associate Producer
Machine Studio (Film):
Director: Josh Mullins
Producer: Sam Boneham
Editors: Hugh O’Brien + Damien Boneham
Rumble Studios:
Sound Executive Producer: Michael Gie
Sound Designer: Daniel William
Wellcom Worldwide (Stills):
Group Account Director : Kariena Foyle
Christina Kouvaras: Senior Producer
Photographer: Sean Thomas
Retouching: Wellcom Worldwide
Media Agency: EssenceMediacom
Retail Agency: Hatched
