Type + Pixel Lands Baskin-Robins’ National Creative Account

Type + Pixel Lands Baskin-Robins’ National Creative Account
SHARE
THIS



Brisbane brand and digital agency Type + Pixel has been awarded the national creative account for heritage ice cream brand Baskin-Robbins.

The global franchise currently has 84 Australian stores and is poised to open up to 20 new locations across Sydney over the next 18 months.

Type + Pixel has been tasked with reinvigorating the brand in an increasingly competitive domestic market that has seen established retailers challenged by a new breed of boutique, artisan ice cream makers.

Darren Walls, director at Type + Pixel, said: “In response to the changing market landscape, we’re developing a more cohesive visual direction and playful tone for the brand which riffs on Baskin-Robbins’ traditional heritage, but still feels fresh and contemporary.

“We’re bringing back the wonder.”

Elements of the new direction can be seen in the brand’s latest summer in-store POS, as well as the launch campaign for its new customer loyalty app, Baskin-Robbins Rewards.

Please login with linkedin to comment

Baskin-Robbins Type + Pixel

Latest News

Acast Announces New Podcast ‘The Elements’
  • Media

Acast Announces New Podcast ‘The Elements’

From the audio producer of The Teacher’s Pet comes The Elements, a new Acast Creator Network podcast hosted by Thredbo survivor Stuart Diver. The Elements is a  podcast that journeys into the heart of surviving a natural disaster and will be hosted and distributed by the creator-first podcast company Acast as part of the Acast Creator […]

Herd MSL Announces Foxtel Account Win
  • Advertising
  • Marketing

Herd MSL Announces Foxtel Account Win

Comms agency Herd MSL announces Foxtel win. Forgoes office party poppers on account of the new $1300 Dyson cordless vac.

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution
  • Technology

DoubleVerify Launches Enhancements To Brand Safety And Suitability Solution

DoubleVerify has today announced enhancements to its brand safety and suitability solution that include the introduction of DV’s Brand Safety Floor as a turnkey option, extending Brand Suitability Tiers on YouTube, and more. Available to both advertisers and publishers since January 2021, Brand Suitability Tiers allow brands to align suitability settings with their own unique standards, […]