NOVA Entertainment is set to welcome one of Australia’s most popular female‑led podcasts, Two Broke Chicks, to the Nova Podcasts network.
The partnership marks a strategic expansion of Nova’s lifestyle content, tapping into a highly engaged audience of young women seeking practical guidance and relatable storytelling.
Created and hosted by journalists and best friends Sally McMullen and Alexandra Hourigan, Two Broke Chicks has become a weekly go-to for young women seeking honest, practical advice. The show blends humour, lived experience and real-world guidance across careers, money, identity and relationships.
“This show has grown alongside our community, and it means so much that people trust us with their stories and their time. Joining Nova Podcasts gives us space to evolve while keeping the heart of Two Broke Chicks exactly where it belongs, with the people who listen,” McMullen said.
Hourigan added: “We have always wanted the podcast to feel like a safe, funny, honest corner of the internet. Partnering with Nova allows us to keep building that feeling and reach more people who might need a pep talk, a financial hack or just a laugh.”
Sally and Alexandra have cultivated a strong digital presence, reaching over 1.1 million social followers across Instagram, Facebook and TikTok. Across this broad social community, including the Broke Chicks Club Facebook group, the team share budgeting tips, lifestyle content and insights into emerging social trends.
Two Broke Chicks resonates strongly with young women navigating rising living costs, digital overload and comparison culture, and offers relatable conversations around ambition, self-worth and financial stress, themes that continue to shape national sentiment
Network director of Nova Podcasts, Rachel Corbett, said: “Sal and Al haven’t just built a popular podcast, they’ve built an unbelievable business. Growing an independent show to the size they have is no small feat. They understand their audience, they understand brand building and they know how to create real value for commercial partners. That combination is rare and it’s why we’re so excited to work with them and help them build on the success they’ve already created.”
Two Broke Chicks will be available on the Nova Player from 16 March 16, or is available now wherever listeners get their podcasts.
