Cleaning product Mr Clean has caused a twitter stir after its 30-second Super Bowl spot had some viewers hot under the collar.

According to reports in US media, a 30-second spot in today’s game will set advertisers back a cool $US5 million (up from $US4.8 million in 2016). And it’s arguably money well spent with reports four out of five Americans will tune into the game.

The campaign played during yesterday’s Super Bowl and it’s causing some very confusing feelings among Twitter users:

Twitter:

…?? @mrclean #SB51 pic.twitter.com/I1JNpSsofZ

— Jessica Simpson (@JessicaSimpson) February 6, 2017

Let me know if you hook up with Mr. Clean on Grindr tonight.

— Sam Grittner (@SamGrittner) February 6, 2017

Ok the Mr Clean commercial was funny

— Questlove Gomez (@questlove) February 6, 2017

11/10 would drunk text Mr Clean at 2:13am

— McLovin (@ASpacedCadet) February 6, 2017

Mr. Clean : 50 Shades of Bleach#SuperBowl pic.twitter.com/zKZe4AB3lV

— Wally Koch (@Wally_Koch) February 6, 2017

Great, now EVERYONE is gonna be “Slutty Mr Clean” for Halloween

— josh groban (@joshgroban) February 6, 2017

THE GUY WHO COINED ‘YOURE FIRED’ IS PRESIDENT

MR CLEAN IS THICC AS HELL

AND MARIAH CAREY STILL FINDS WORK

SHIT IS FUCKING NUTS IN 2017 RN

— Skychiatrist (@SkyWilliams) February 6, 2017

What. Did. They. Do. To. Mr. Clean. pic.twitter.com/Fiba5uOGze

— Norm Kelly (@norm) February 6, 2017

Thank you, Mr. Clean. From bald guys everywhere. #sb51 pic.twitter.com/51zfHt4nRo

— Eric Schwartz (@ericschwartz) February 6, 2017

Mr. Clean wringing out your girl’s panties like pic.twitter.com/J8fTD1e5ee

— Rachel Fisher (@TheRachelFisher) February 6, 2017

WHY DO I WANT TO FUCK MR CLEAN

— Skychiatrist (@SkyWilliams) February 6, 2017

WERK Mr. Clean ? #SuperBowl pic.twitter.com/kzkYXmhtH6

— LizzLocker (@Lizzs_Lockeroom) February 6, 2017

The percentage of men racing to the store to buy mops and buckets has skyrocketed thanks to that Mr. Clean ad!

— rolandsmartin (@rolandsmartin) February 6, 2017

my wife left me for mr clean

— Matt Brown (@MattSBN) February 6, 2017

The real reason everyone watch the #SuperBowl this year GOD BLESS#mrclean #thik #SB51 pic.twitter.com/fbp5pyU9lU

— Logan Catlett (@Logan_Catlett) February 6, 2017

congrats advertisers on getting the whole world to think about Mr. Clean’s dick

— Jay Duplass (@jayduplass) February 6, 2017

Audi: women should feel empowered to—
Mr. Clean: AYE LADIES OUR MASCOT STUPID THICC

— mauriice (@tallmaurice) February 6, 2017

The Mr Clean Twitter account also spent a lot of time trolling other brands and their Super Bowl commercials:

Wonder why @Honda didn’t use my yearbook photo in their commercial? #MrClean #SB51 pic.twitter.com/tVd1rVf7PH

— Mr. Clean (@RealMrClean) February 6, 2017

Hey @GoDaddy, here’s something else I think the internet might love. #MrClean #SB51 pic.twitter.com/HnQhkWTr7k

— Mr. Clean (@RealMrClean) February 6, 2017

.@mbUSA, cool commercial. But if I get rid of my bike can I still wear my helmet? #MrClean #SB51 pic.twitter.com/mVNynNlvi3

— Mr. Clean (@RealMrClean) February 6, 2017

I guess great minds think alike. #PepsiHalftime #MrClean #SB51 pic.twitter.com/qFUWFWAltH

— Mr. Clean (@RealMrClean) February 6, 2017

Hey @Febreze_Fresh, great ad! If anybody needs a tough cleaner after all those “bathroom breaks” I’m here to help. #MrClean #SB51

— Mr. Clean (@RealMrClean) February 6, 2017