Twitter Gears Up For Its First Global Video Relay

Twitter Gears Up For Its First Global Video Relay
SHARE
THIS



All eyes will be on some of Australia’s best social creators tomorrow when Twitter launches its very first global video relay, #EveryCharacterMatters.

#EveryCharacterMatters is a celebration of how creators are sharing great content every day, using Twitter creatively, and inspiring creativity and self-expression among others.

By following the #EveryCharacterMatters Twitter relay, users will be able to take a virtual world tour with some of the most creative people on the planet to #SeeEverySide. For the creators, #EveryCharacterMatters will introduce them to completely new audiences.

Creators from around the world — from Sydney to Tokyo, Singapore, Jakarta, Mumbai, London, Sao Paulo, Toronto and San Francisco — will join fans on Twitter for a day full of performances, live Q&As and videos.

Each creator will broadcast content created especially for #EveryCharacterMatters, sharing everything from new lyrics to gaming sessions (and cute baby animals). When their session ends, they will tag the next creative to pick up where they left off.

Homegrown pop star Tom Jay Williams (@tomjaywilliams) will kick off the global #EveryCharacterMatters tour atop the Sydney Harbour Bridge from 12pm (AEST) on Thursday 10 August.

The Aussie #EveryCharacterMatters talent line-up also includes:

  • Alli Simpson (@allisimpson)
  • Dan Moore (@danandmoore)
  • Mr Muselk (@mrmuselk)
  • Tyde Levi (@tydelevi)
  • Marcelo (@marceloDLV)
  • Isaiah Firebrace (@isaiahofficial)
  • Jai Waetford (@jaiwaetford)

To help add a little colour to tweets about the creator video relay, Twitter is also introducing a new emoji, which will be automatically added when people use the hashtag #EveryCharacterMatters.

 

Please login with linkedin to comment

#EveryCharacterMatters Social Media

Latest News

Eyeota Enhances Reach And Targeting Precision For RDA Research
  • Marketing

Eyeota Enhances Reach And Targeting Precision For RDA Research

Leading Australian market research data brand, RDA Research, provides actionable consumer intelligence to help businesses inform decision making and growth strategies. RDA Research wanted to make its unique consumer data available for addressable digital targeting and required a data onboarding partner to help activate their data in an online environment.

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby
  • Media

Enthral Strengthens Journalistic DNA By Hiring Channel 7 Reporter Sean Sowerby

Storytelling agency Enthral has appointed Channel 7 reporter and sports presenter Sean Sowerby as its new senior PR and content manager in Melbourne. Sowerby (pictured) started his award-winning career at 3AW before spending more than 15 years in television. Enthral founder and manager director, Cameron Smith, spoke of the significance of Sowerby joining the agency. […]

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad
  • Campaigns
  • Technology

Blis Puts Its CEO In The Desert In Clever New “Data Drought” Ad

Ever since Google first announced it would be getting rid of third-party cookies on Chrome, digital advertising businesses have been actively sharing their plans for life after cookies. And now programmatic advertising company Blis might have come up with the most creative way to get the message across, in a new video which sees company […]

Agency Icon Sweeps The SABRE Awards
  • Marketing
  • Media

Agency Icon Sweeps The SABRE Awards

Integrated Melbourne agency Icon has taken top honours in the 2021 SABRE Awards, winning the coveted Australasian Consultancy of the Year for 2021 along with a host of category and craft awards. Icon led a large field of Australian agencies with a total of three major and seven minor awards, including gold in the cause-related […]

Former Agency Execs Launch Car Service Summon
  • Marketing
  • Media

Former Agency Execs Launch Car Service Summon

Former agency executives Tim O’Neill and Tim Fouhy have launched the auto technology startup Summon. Australia’s first full e-commerce service for prestige cars. O’Neill and Fouhy both founded Reactive, a digital agency, which was bought by Accenture in 2016. Following the deal, O’Neill and Fouhy ended up leading the company’s digital marketing arm, Accenture Interactive before […]